October is Women’s History Month in Canada, a time to recognize and celebrate the remarkable contributions of women who have shaped our country and continue to influence its future. Established in 1992 by the Government of Canada, this month serves as both a celebration and a reminder to reflect on the progress made and the work still needed to achieve true equity.
At Canadian Viewpoint, this month carries special meaning. As a female-founded company, our story began 45 years ago when our Founder and President, Carol Udell, entered a field where women-led data collection firms were few and far between. Carol built the company at a time when breaking into what felt like a “boys’ club” required determination, courage, and conviction. As she reflected:
“At that time, I made it a priority to work alongside women, give opportunities to women, and bring them into decision-making roles. I believed that if we lifted one another up, we could all go further.”
Today, that legacy continues. More than half of Canadian Viewpoint’s management team, and indeed our entire team, are women and BIPOC professionals.
To celebrate Women’s History Month in Canada, we asked our team to reflect on equity and what it means to them. The women shared deeply personal reflections on belonging, opportunity, and progress:
“Equity grows when women are supported to belong, lead, and reach their full potential.” Carol Udell
“Equity is about creating space for every voice to be heard, valued, and respected, because great ideas come from everywhere.” Lisa Wright
“That’s when equity mattered most, a deliberate effort to recognize that not everyone begins with the same opportunities.” Shabnam Gharib
“It’s not just about fairness, it’s about empathy. When we understand different experiences, we build stronger teams.” Crystal Tran
These are just a few highlights from our Women’s History Month campaign.
Read the rest of the women’s reflections here.
We also invited the men of Canadian Viewpoint to join the conversation, asking,
“What’s one piece of advice or inspiration you’ve learned from a woman in your life?”
Their responses were filled with respect and appreciation for the women who have influenced them personally and professionally:
“Watching my wife with her students reminded me that equity isn’t about treating everyone the same. It’s about noticing what people actually need and meeting them where they are.” Jason Zweig
“My mom showed me that true strength often lies in the quiet, unseen moments.” Brian Liu
“I’ve learned patience, perspective, and communication from the women I’ve worked with. The right direction is more important than speed.” Dominick Jia
These are just a few of the thoughtful reflections shared by the men of Canadian Viewpoint.
Read the rest of their responses here.
Together, these reflections from both women and men show that equity is not a destination, but an ongoing commitment to understanding, opportunity, and growth. It lives in the way we listen, lead, and support one another at work, at home, and in our communities.
Happy Women’s History Month!
