Driving culture forward

Canada – Hybrid (Must be physically located in Canada) 

Company

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto, with almost 45 years of experience in both qualitative and quantitative research methodologies. We know Canadian research better than anyone. We have fielded millions of surveys, completed thousands of face-to-face interviews, and recruited thousands of focus group participants. We’ve built cool new technologies that allow our clients to conduct eye-tracking, heat maps, facial coding research, and more. We love giving our clients a full set of customizable options to meet their various needs.

We celebrate, support, and thrive on diversity among our employees. We are committed to equal employment opportunity regardless of race, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Position Overview

The Strategic Marketing Manager is a full-time, permanent role responsible for leading the strategic development, implementation, and performance optimization of all marketing initiatives for Canadian Viewpoint and its sub-brand, SurveyLion. This leader oversees both digital and traditional marketing functions, aligns cross-functional teams, and ensures company marketing efforts directly support business growth, customer engagement, and brand consistency.

The Strategic Marketing Manager reports to the Vice President of Canadian Viewpoint.

Key Responsibilities

Strategic Leadership & Brand Management

· Develop, implement, and continually refine integrated marketing strategies across Canadian Viewpoint and SurveyLion to drive acquisition, retention, and growth.
· Establish, track, and report on key performance indicators (KPIs) for all major marketing activities.
· Ensure brand messaging is consistent and differentiated across all channels and customer touchpoints.
· Work closely with executive leadership to align marketing initiatives with broader business goals and timelines.

Campaign & Content Management

· Plan, execute, and optimize content strategy including blog articles, newsletters, social media, email campaigns, sales collateral, and web content.
· Oversee the creation and deployment of marketing materials using platforms such as Pardot and Salesforce, ensuring proper segmentation, personalization, and performance tracking.
· Manage and own end-to-end email campaign creation, testing, scheduling, and post-campaign analytics.

Digital Marketing & Paid Media

· Lead development and execution of digital and paid media campaigns; analyze and optimize for performance metrics (e.g., engagement, conversions, CPA).
· Manage paid media integrations to maximize channel performance and ROI.

Affiliate & Partnership Management

· Oversee all affiliate partner programs for SurveyLion: manage relationships, communication, performance reporting, fraud monitoring, and data reconciliation.
· Maintain and update affiliate tracking systems and participate in regular communications and reporting with affiliate partners, ensuring accuracy and transparency.

Data, Reporting & Analytics

· Prepare regular marketing performance reports (biweekly, monthly, quarterly) tracking website, social media, email, and campaign success against KPIs.
· Analyze campaign and channel data to inform decision-making and recommend improvements.

Customer & Client Engagement

· Drive initiatives to engage, win back, and retain clients, including targeted outreach to lapsed customers and handling client feedback surveys.
· Coordinate the CSAT survey process and incentives, ensuring timely, personalized follow-up with participants.

Vendor & Budget Management

· Negotiate and manage relationships with vendors and partners, ensuring adherence to budget and performance standards.
· Oversee project timelines, budget tracking, and effective use of external resources.

Awards, Recognition & Thought Leadership

· Manage all aspects of award submissions and industry recognition opportunities, including content development and process tracking.

Location: Canada - Hybrid (Must be physically located in Canada)

Canadian Viewpoint is a medium-sized market research firm in Richmond Hill, Ontario, immediately north of Toronto, with almost 40 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than anyone. We’ve fielded millions of surveys, completed thousands of face-to-face interviews, and recruited thousands of focus group participants. And we’ve built cool new technology that allows our clients to conduct eye-tracking, heat maps, facial coding, and more. We love giving our clients a full set of customizable options to meet their various needs.

Company: Canadian Viewpoint Inc.
Industry: Market Research
Hours/Schedule: Permanent, Full-Time
Salary: Competitive salary commensurate with experience. Benefits included.

The Project Coordinator helps the Project Management team orchestrate their projects to ensure a positive client experience and that projects are completed on time, on budget and to specification. The Project Coordinator should be well versed in all methodologies, e.g., CATI, online, sampling, and qualitative.

The individual filling this role will be process-driven, proactively manage the project lifecycle, and show an unwavering commitment to exceeding client expectations. The Project Coordinator will also troubleshoot and problem-solve throughout the lifecycle of projects/studies to ensure the client is happy with their outcome.

This position requires a strong technical aptitude, energetic drive, and the ability to multitask and prioritize.

Typical work activities will include:

• Coordinate and lead kick-off calls with the client to:
  Review data collection documents
  Confirm that project specs match quotation specs
  Confirm the client’s expected timeline 
• Brief staff as/if required, e.g., brief mall or on-site face-to-face study participants with interviewers and supervisors in Toronto or/and other locations
• Manage survey programming/testing using internal and external resources
• Liaise between the client and the programming team during the link review and feedback stage
• Ensure survey quotas and sample plans meet expectations
• Calculate the appropriate number of respondents to invite to surveys by analyzing our panel database
• Ensure internal processes and tests are followed so that accuracy is maintained during the dispatching of survey invites
• Execute sampling requests on time with great attention to detail and accuracy
• Learn our internal sampling software, as well as third-party tools (e.g., MARSC, Sendy, Decipher)
• Report on all key survey metrics after pre-testing, including net expected incidence and interview length
• Provide regular study performance field updates to client and/or client service person while monitoring projects in–the field to ensure that deadlines are met
• Escalate quickly internally if a project falls off course
• Manage third-party translations as/if required
• Coordinate tabulation/coding as/if required
• Ensure that project files are organized, up-to-date, and archived regularly
• Manage sample
• Act as trouble-shooter and problem solver throughout the life cycle of the project/study, immediately reporting any issues to the client service person.

* As a mid-sized company, we must all wear multiple hats and sometimes take on responsibilities outside of our standard job description.

Desired Skills and Experience:

• Excellent customer service or project management experience, ideally in the market research industry
• Passion to meet or exceed customer expectations
• Strong problem-solving skills
• Excellent project management skills in a fast-paced environment
• Ability to manage multiple projects simultaneously
• General understanding of market research principles
• Better understanding of sampling methodology, incidence rate, quotas, and response rates
• Knowledge of common research methods, e.g., questionnaires, focus groups, interviews, mall intercepts, shelf-tests
• Familiar with and keen to learn more about newer research methods, e.g., eye-tracking, heatmaps, facial coding, online qualitative
• Excellent written and verbal communication skills, and presentation skills
• Active listener with demonstrated negotiation and problem-solving skills
• Self-motivated, self-starter, driven, quick to follow through, able to work independently
• Strong attention to detail and accuracy
• Positive, upbeat attitude
• Ability to think outside the box to solve problems and create solutions
• Strong computer skills, e.g., Windows, MS Word, Excel, PowerPoint
• Willingness to work outside of typical work hours as needed by clients

Minimum qualifications:

• BA/BS degree or equivalent practical experience
• 1 year of relevant experience
• Legally entitled to work in Canada

We celebrate, support, and thrive on diversity among our employees. We are committed to equal employment opportunity regardless of race, ethnicity, ancestry, national origin, religion, sex, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also admire musical abilities and would love to add more members to our in-house band!

Location: Canada - Hybrid (Must be physically located in Canada)

Canadian Viewpoint is a medium-sized market research firm in Richmond Hill, Ontario, immediately north of Toronto (Leslie and Highway 7), with over 40 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than anyone. We’ve fielded millions of questionnaires, completed thousands of face-to-face and telephone interviews, and recruited thousands of focus group participants. And, we’ve built cool new technologies that allow our clients to conduct eye-tracking, heat maps, facial coding research, and more. We love giving our clients a full set of customizable options to meet their various needs.

We are seeking an experienced Senior Survey Programmer with impeccable quality standards. Attention to detail and the ability to produce work that meets or exceeds client specifications consistently is a prerequisite. We expect candidates to have experience testing other programmer’s work and checking data.

Job Description

Hours/Schedule: Permanent, Full-Time
Salary: Competitive salary commensurate with experience. Benefits included.

General work activities will include:

• Taking ownership of and accountability for fully programming, testing, and checking questionnaires in Decipher Survey (CAWI) while independently managing and meeting agreed-upon timelines. Experience with Confirmit, Voxco, or other survey programming systems will be considered.
• Maintaining impeccable quality standards, being able to self-test and peer-test, delivering a perfect link every time, being accountable for misses/mistakes
• Properly interpreting client wants and specifications, and suggesting enhancements/changes to better implement those wants, the intent being not to ‘blindly follow spec’, but rather to add value wherever possible
• Following Canadian Viewpoint processes and methodologies, as well as improving processes when warranted
• Ability to work in a fast-paced, deadline-driven environment where you will juggle multiple projects
• Working as part of a small collaborative team
• Communicating progress, issues, and difficulties with team-members and the team-lead
• Providing occasional oversight and training to junior programmers
• Reporting to the Programming Team Lead

Questionnaire programming requirements include:

• Experience with facilities/strategies for eliminating order bias, ensuring representative sample in all cells, ensuring a device-agnostic questionnaire experience, understanding the pros/cons of rotation and de-rotation
• Being mindful of data requirements such as keeping precedes consistent, data-writes, de-rotation of rotated data, placeholders for trackers
• Adding/configuring questions, including HTML and/or CSS styling, assigning proper configuration (e.g., field width), and ensuring intuitive respondent experiences. Experience with JS (especially JQuery), Python, PHP or similar is a definite asset.
• Adding pre/post-question filters and validation
• Adding/maintaining quotas and counters
• Implementing our custom set of HTML5/Javascript tools and enhancements

We are a small team but pride ourselves on our ability to do everything the larger companies do, often better and with greater agility. Through the use of multimedia tools and scripting, we circumvent most questionnaire platform limitations, and it’s almost unheard of for us to say no to a client idea because we can program most innovations from scratch. Candidates with initiative and technical aptitude/skillsets will enjoy opportunities to be creative developers. Beyond innovating in the questionnaire programming realm, programmers are encouraged to suggest process refinements, build new tools, and work on various support systems. Programmers may occasionally have the opportunity to work on our support systems, so experience or initiative to learn Javascript, data visualization, dashboards (e.g., HighCharts, Tableau), server administration, PYTHON, PHP, graphical skills, or deliverability is a major asset.

Minimum qualifications:

• 2 years of relevant experience minimum, ideally more
• Must be legally entitled to work in Canada

We celebrate, support, and thrive on diversity among our employees. We are committed to equal employment opportunities regardless of race, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.

Location: Canada - Hybrid (Must be physically located in Canada)

The Sr. Project Manager orchestrates the show on their projects to ensure a positive client experience and that their projects are completed on-time, on budget and to specification.

The individual filling this role will be process-driven, proactively manage the project lifecycle, and show an unwavering commitment to exceeding client expectations. The senior project Manager will also troubleshoot and problem-solve throughout the lifecycle of the projects/studies to ensure the client is happy with their outcome.

This position requires a strong technical aptitude, energetic drive, and the ability to multitask and prioritize.

Typical work activities will include

• Co-ordinate and lead kick-off calls with the client
• Brief staff as/if required: e.g., brief mall or on-site face-to-face studies with interviewers and supervisors in Toronto or/and other locations
• Manage survey programming/testing using internal and external resources
• Ensure survey quotas and sample plan meet expectations
• Report on all key survey metrics after pre-testing, including net expected incidence and interview length
• Provide regular study performance field updates to client and/or client service person while monitoring projects in—field to ensure that deadlines are met
• Escalate quickly internally if a project falls off course
• Manage and co-ordinate translation tabulation/coding as/if required
• Ensure that project files are organized, up-to-date and archived regularly Manage sample
• Act as a troubleshooter and problem solver throughout the life cycle of the project/study, immediately reporting any issues to a client service person.
• Mentor and train junior staff and project coordinators to ensure they assist with the project management team
• Be able to make project decisions on your own and escalate to the team lead or Director when outside of their scope or expertise
• Be the escalation point for junior staff

*As a mid-sized company, we must all wear multiple hats and sometimes take on responsibilities outside of our standard job description.

Desired Skills and Experience

• Excellent customer service or project management experience, ideally in the market research industry
• Passion to meet or exceed customer expectations
• Strong problem-solving skills
• Excellent project management skills in a fast-paced environment
• Ability to manage multiple projects simultaneously
• General understanding of market research principles
• Better understanding of sampling methodology, incidence rate, quotas, and response rates
• Knowledge of popular research methods, e.g., questionnaires, focus groups, interviews, mall intercepts, shelf- tests
• Familiar with and keen to learn more about newer research methods, e.g., eye-tracking, heatmaps, facial coding, online qualitative
• Excellent written and verbal communication skills, and presentation skills
• Active listener with demonstrated negotiation and problem-solving skills
• Self-motivated, self-starter, driven, quick to follow through, able to work independently
• Strong attention to detail and accuracy
• Positive, upbeat attitude
• Ability to think outside the box to solve problems and create solutions
• Strong computer skills (e.g., Windows, MS Word, Excel, PowerPoint)
• Willingness to work outside of typical work hours as needed by clients

Minimum Qualifications

• Bachelor's degree or equivalent practical experience
• 3 years of relevant market research experience
• 2 years of project management experience in market research
• Must be legally entitled to work in Canada

We celebrate, support, and thrive on diversity among our employees. We are committed to equal employment opportunity regardless of race, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.