Category Archives: interview

Canadian Viewpoint: 45 Years of Doing Market Research Right

Canadian Viewpoint: 45 Years of Doing Market Research Right

Posted on January 30, 2026

We invited someone new to Canadian Viewpoint to learn about us and our services. Z Johnson reflects on the key to Canadian Viewpoint’s success after 45 years.  Here’s something you don’t see much in market research anymore: a company that’s been around for 45 years and is still going […]

How AI-Powered Interview Tools Are Transforming Qualitative Research

How AI-Powered Interview Tools Are Transforming Qualitative Research

Posted on February 27, 2025

Research has long been the cornerstone of informed decision-making, laying the groundwork for strategic choices. As qualitative research continues to evolve, emerging technologies are redefining how data is collected and analyzed. While traditional methods remain valuable, they often come with […]