Category Archives: Mall Intercept

Canadian Viewpoint: 45 Years of Doing Market Research Right

We invited someone new to Canadian Viewpoint to learn about us and our services. Z Johnson reflects on the key to Canadian Viewpoint’s success after 45 years.  Here’s something you don’t see much in market research anymore: a company that’s been around for 45 years and is still going […]

Empower Your Brand by Listening to Your Consumers with Canadian Viewpoint’s Expertise  

Discover the transformative power of listening to your consumers with Canadian Viewpoint’s expert market research services. Learn how tailored feedback collection and strategic insights can elevate your brand’s engagement and growth. Dive into the advantages of leveraging consumer feedback for informed decision-making and stronger customer connections. Read more >

Intercept Research: The Ultimate Guide to Capturing Real-Time Consumer Insights 

Intercept research is a type of market research that involves approaching potential participants in a natural setting, such as a mall or store, to gather valuable data. These conversations or dialogues between trained interviewers and participants can cover a range […]