Packaging is a double-edged sword. It makes single serve food, beverages, and meals-to-go more practical and convenient. It facilitates safe and speedy transportation from producer to buyer. It helps shoppers quickly identify the products they need and want. At the […]
Canadian Viewpoint has extensive experience conducting in-home and in-facility usage, product, and package tests across Canada and the USA. For nearly four decades, we’ve been trusted to successfully offered a variety of products to consumers for testing in their own […]
Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto, with almost 40 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than anyone. We’ve fielded millions […]
Press Release July 26, 2019, Markham: Canadian Viewpoint has launched OmniUber, a flexible and targeted solution to conduct quick, cost effective, customized studies. Available in both Canada and the USA, OmniUber uses custom or census-based targets according to client needs […]
CAIP Canada has launched the process to welcome designated members of the former Canadian marketing research association. Individuals holding the former Canadian marketing research designation are encouraged to register on the CAIP Canada website to receive the Certified Analytics and […]
Women in Research (WIRe) just announced the shortlist of 22 companies in the running for the WIRe Best Places to Work Award and we’re delighted to see our company is on the list along with one other Canadian company, DIG […]
It’s almost like Hanukkah or Christmas. We know it’s coming, we’re eager to see who topped the list, and we’re anxious to see if WE made the list. Well, this year, Canadian Viewpoint made the list! We tied for 13th […]
Making the rounds last week was a news article in The Asahi Shimbun sharing their mysterious problem that a lot of people in Japan were renting cars but never driving them. Given that the company earns at least part of […]
Love it or hate it, Canada is famous for poutine, that ooey gooey concoction of piping hot gravy, thick-cut French fries, and fresh curd cheese. (Canadians know you have to use fresh curd cheese, the kind that was made this […]
In our high school and college years, most of us has no idea that market research was a career, let alone a career that could be fascinating and personally fulfilling. We magically discovered it when we saw a job listing […]
