As a company that specializes in fieldwork and data collection, Canadian Viewpoint’s work is usually a quiet foundation supporting larger projects. But when we saw Payments Canada’s public report about Bitcoin produced by CorbinPartners, we were pleased to see our […]
May 31, 2019 – TORONTO : Les membres du conseil d’administration fondateur sont heureux d’annoncer l’établissement de PAIM Canada, un nouvel organisme de certification qui offrira l’accréditation de professionnel agréé en analytique et intelligence marketing (PAIM) aux chercheurs canadiens individuels. […]
May 31, 2019 – TORONTO: The founding board members are pleased to announce the formation of CAIP Canada, a new certification body that will offer the Certified Analytics and Insights Professional (CAIP) designation to individual research practitioners. The initiative is […]
If you’ve been burning the midnight oil, I think we can agree that a vacation to an amazing place like Bali is necessary. But it’s not necessarily cheap. Fortunately, we’ve come up with 7 reasons your employer should pay for […]
Unlike a lot of consumer research, market research conducted in the healthcare space has very real life or death consequences. Packages that are misread or misunderstand, or packages that are difficult to open or manipulate reduce treatment compliance from both […]
Statistics Canada recently announced a trial usage of Random Tabular Adjustment, RTA in their publicly released datafiles (read the academic paper by Mark Stinner here). RTA is a fancy name for a fairly simple process that will give external researchers […]
We are pleased to welcome Alejandro Serrano to the Canadian Viewpoint sales team. Alejandro brings more than ten years of market research sales experience to our team; he leverages strong communication, consultation, and project coordination to bring success to any […]
We’ve all read the posts about how millennials killed fabric softener, banks, and bar soap. Millennials became the much-appreciated scapegoat for nearly any kind of product that failed to disrupt and meet the evolving needs of today’s consumers. But isn’t […]
Hi readers, As board members of CRIC, the Canadian Research Insights Council, we’re pleased to share that CRIC is endorsing a certification program for Canadian researchers. The Certified Analytics and Insights Professional (CAIP) designation will allow skilled individual researchers to […]
TORONTO – April 29, 2019 – The Canadian Research Insights Council (CRIC) is pleased to announce that it is endorsing and sponsoring CAIP Canada, a new certification body that will offer the Certified Analytics and Insights Professional (CAIP) designation. The […]
