Despite the massive success of online surveys and the growing use of chatbot and artificial intelligence voice surveys, telephone surveys continue to be a popular research methodology. Whether you need qualitative or quantitative data, a telephone call is a great […]
Key Decisions Announced at April 3 Town Hall Meeting Appointment of CRIC’s new Chief Administrative Officer Adoption of CRIC’s Global Standards Plus Framework New CRIC Accreditation Process to be Developed New Associate Member Categories New Analytics and Certification College for […]
In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, […]
Qualitative research includes an extraordinary range of highly useful techniques. It includes techniques where numbers don’t matter (very much) and straying from the plan (a little bit) is a good thing. But what, specifically, is so great about qualitative research? […]
April 1, 2019 – TORONTO: The CRIC Board of Directors is pleased to announce that John Tabone has accepted the position of Interim Chief Administrative Officer effective immediately. John brings over 20 years of experience in research and association leadership. […]
March 27, 2019, Toronto – Members of CRIC may have received news today that a small group of individuals including executives from Mainstreet Research and Campaign Research have purchased the intellectual property assets of the former MRIA. The CRIC board […]
In this age of hyper-competition from digital retailers and marketplaces, customer experience has become the top method of differentiating one brand from another and mystery shopping is a great way to measure this. With this research technique, specially trained shoppers […]
Congratulations on designing a great questionnaire that is sure to generate insightful and actionable research results. But before going pressing that scary launch button, it’s imperative that you ensure the questionnaire is the highest quality possible. Here are ten tips […]
It’s a situation every market researcher dreads. The results of your research study suggest your client’s Sales will plummet New product concept is a failure Amazing innovation isn’t innovative at all Engagement strategy isn’t resonating with consumers New leadership isn’t […]
Market research reports and dashboards are full of numbers and terms. If you aren’t completely clear on the terms, it can be nearly impossible to understand which results are genuinely important. Let’s try to understand things better by going through […]
