September 14, 2017, Markham: Marissa Serrattan has joined the Markham office of Canadian Viewpoint team as Project Coordinator. In this role, Marissa will be responsible for managing the quality of online data collection and offline fieldwork, and ensuring that projects […]
By Lisa Wright You might call it GepPop or CensusRep but it’s all the same thing. General Population and Census Representative targets and samples have one goal in mind – to generate results from groups of people whose demographics mirror […]
By Sasha Haig This article originally appeared on the Canadian Viewpoint blog. Your colleague is conducting a face-to-face mall-intercept research project. You instantly know it’s qualitative research project. Or do you? One of the tricky things about research is that […]
August 31, 2017, Markham: Sasha Haig has joined the Markham office of Canadian Viewpoint team as Account Manager. In this role, Sasha will be responsible for building solid relationships with US and Canadian clients, and helping them solve their online […]
By Kim Storer Experiential marketing has grown far beyond handing out free samples and coupons at the supermarket. Going still bigger than pop-up bars, spin-to-win, and cake in the shape of products, here are three of my favourite experiential marketing […]
By Kim Storer Your imagination is the limit! While IHUTs are not recommended for very expensive or confidential products, consumers can test nearly anything in the comfort of their own home. Consumables: It doesn’t matter if a product needs to […]
PRESS RELEASE August 20, 2017, Markham: Lisa Wright has joined the Markham office of Canadian Viewpoint team as Director, Business Development. In this role, Lisa will be responsible for guiding existing and new clients through online and offline research methodologies […]
By Kim Storer It’s a bit difficult to list out the disadvantages of IHUTs as the advantages are so abundant. But, even the best of products aren’t always best for IHUT testing. Let’s consider some reasons why you might choose […]
By Kim Storer Market researchers and brand managers have many tools available to them, from focus groups, to interviews, questionnaires, communities, facial coding, and more. So why would they choose an IHUT? Well, IHUTS offer numerous benefits. Touchy feely products: […]
By Jason Zweig This article originally appeared on the Canadian Viewpoint blog. What do you call a 120-foot tall rock climbing wall in the middle of New York city’s Times Square? Why naturally, it’s a brand activation for Toyota Rav4, […]
