Category Archives: Uncategorized

OmniGiving: 45 Years of Trust, One Big Thank You with OmniUber!

This holiday season, we’re giving thanks and giving back  At Canadian Viewpoint, we’re proud to celebrate 45 years of powering research across North America and beyond. From quick turn testing to robust global studies, you’ve trusted us to deliver reliable, […]

Adapting to Seasonal Shifts in Research: What the Fall Season Means for Planning and Recruitment  

Some researchers believe summer can be a slower season for research. Vacations, travel plans, and lighter routines often make it harder to reach participants or maintain strong response rates. As fall begins, consumer behaviour shifts again. Participants adjust to the […]

The Holiday Sensory Checklist: Getting the Most from Seasonal Testing 

It may feel like the holidays are far off and summer is still in full swing, but in the research world the clock is already ticking. Missing the planning window can mean delayed launches, missed shelf space, and lost sales […]

Fieldwork That Works: What Every Researcher Needs to Plan for Fall Success 

We’ve hit the midpoint of the year, and for research planners, that means one thing: fall fieldwork is approaching fast. Whether you’re prepping for holiday product testing, back-to-school packaging evaluations, or seasonal shopper studies, now’s the time to plan. Fall brings […]

Data Quality vs. Data Integrity: Why You Need Both for Reliable Research

In market research, we talk a lot about “clean” data, but not all clean data is created equal. At Canadian Viewpoint, we believe that it’s not enough to simply collect data. You need to know your data is both high-quality […]

Power of Booster Samples in Market Research: An Insider Interview with Bryon Seale and Dominick Jia 

Booster samples are an essential tool in market research, allowing researchers to enhance the representation of specific subgroups within their studies. Our previous blog on this topic has garnered significant attention, demonstrating a strong interest in understanding how booster samples […]

Best Practices for Recruiting from a Client-Supplied List  

Recruiting participants for market research projects requires careful planning and strategic execution. One of the key challenges researchers often face is sourcing the right respondents while ensuring high-quality data and maintaining privacy compliance. While recruiters often rely on proprietary databases […]

Creating Inclusive Surveys – Best Practices for Demographic Questions 

As society evolves, the questions we ask in surveys are changing to reflect growing expectations for inclusivity and representation. Participants now expect inclusive options that align with their identities, ensuring representation for minorities and underrepresented groups. This shift toward inclusivity […]

Leave the Bus Behind, Get on OmniUber-XL © 

In a fast-paced world where quick, cost-effective, and reliable data is crucial, OmniUber-XL© delivers a standout performance. We often hear from our clients and partners about the challenges of tight budgets and pressing deadlines. While Omnibus can be an efficient […]

Toolsgiving: A Gift of Innovation – Canadian Viewpoint Offers Free Custom Tool Builds in Thanksgiving Contest 

This Thanksgiving, Canadian Viewpoint is giving back to our clients, partners, and the industry that has supported our journey for over 40 years. We are thrilled to announce our latest initiative: a unique opportunity for our partners to receive a […]