Tag Archives: CATI

How to design market research telephone interviews that generate top quality data

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(English) Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager

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(English) U&A&H&P: What are the key components to learn about consumers, customers, and category users?

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(English) When to use a probability versus a nonprobability sample

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(English) Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report

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See you at the Insights Association GLC Winter Conference

From January 17 to 19, 2018, the Great Lakes Chapter of the Insights Association will be holding their winter conference in Ft. Lauderdale. Not only does the location and venue look fabulous, the speaker line up looks excellent too! You … Continue reading

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The Pros and Cons of Telephone Research

Among many others, telephone research is one of the methods I love since it has a number of unique advantages. Naturally, as every method does, it also has a number of disadvantages. Let’s consider some of the pros and cons … Continue reading

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Do you know: What are qualitative recruiters required to share with participants?

Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from … Continue reading

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