Tag Archives: CATI
(English) How to write open-ended questions that lead to actionable insights
Posted in étude de marché
Tagged CATI, data collection, discussion board, focus group, IDI, IHUT, in-depth interview, interview, shop-along, small group, telephone interviewing, web assisted telephone interviewing
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(English) It’s not easy to write a questionnaire and this is the proof
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Tagged CATI, data collection, fieldwork, focus group, IDI, in-depth interview
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How to design market research telephone interviews that generate top quality data
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Tagged CATI, data collection, data quality, fieldwork, IDI, in-depth interview, telephone interviewing, Toronto, web assisted telephone interviewing
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(English) Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager
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Tagged Beth Depatie, CATI, central location, data collection, fieldwork, IDI, IHUT, in-depth interview, interview, qualitative, quantitative, telephone interviewing, Toronto, web assisted telephone interviewing
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(English) When to use a probability versus a nonprobability sample
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Tagged CATI, central location, concept test, data collection, demographics, EyeHome™, facial coding, fieldwork, IHUT, in-depth interview, mall intercept, package test, panel, sample, sensory test, taste test
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(English) Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report
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Tagged CATI, central location, data collection, discussion board, fieldwork, focus group, IDI, IHUT, in-depth interview, mystery shop, qualitative, shop-along, small group, social observation, taste test, telephone interviewing
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See you at the Insights Association GLC Winter Conference
From January 17 to 19, 2018, the Great Lakes Chapter of the Insights Association will be holding their winter conference in Ft. Lauderdale. Not only does the location and venue look fabulous, the speaker line up looks excellent too! You … Continue reading
Posted in étude de marché
Tagged #MRX, #NewMR, Canada, CATI, data collection, fieldwork, Great Lakes Chapter, IHUT, Insights Association, interviews, Montreal, Toronto
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The Pros and Cons of Telephone Research
Among many others, telephone research is one of the methods I love since it has a number of unique advantages. Naturally, as every method does, it also has a number of disadvantages. Let’s consider some of the pros and cons … Continue reading
Posted in étude de marché
Tagged CATI, data collection, fieldwork, IDI, in-depth interview, telephone, telephone interviewing, web assisted telephone interviewing
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Do you know: What are qualitative recruiters required to share with participants?
Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or focus groups at central locations around the country, requires much more than simply getting a yes or no from … Continue reading
Posted in étude de marché
Tagged CATI, central location, data collection, fieldwork, in-depth interview, mall intercept, Montreal, MRIA, mystery shop, on-site, telephone interviewing, Toronto
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