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Articles récents
- (English) CRIC Announces Founding Fellows – Launches Fellows Thought Leadership Council / Le CRIC présente les fellows fondateurs et inaugure le conseil sur le leadership éclairé des fellows
- (English) Case Study: Disrupting the food service industry to deliver best in class service throughout the customer journey, by Sklar Wilton & Associates
- (English) How To Clean A Marketing Research Questionnaire Dataset
Tag Archives: facial coding
(English) Ugly Innovations Turned Pretty: Smart glasses that will finally intrigue researchers
Posted in étude de marché
Tagged facial coding, fieldwork, focus group, IDI, IHUT, innovation, interview
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(English) Market Research Myths: Market research is questionnaires
Posted in étude de marché
Tagged data collection, discussion board, EyeHome™, facial coding, fieldwork, focus group, interview, open-end, panel, qualitative, quantitative, sensory test, usability, webcam
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(English) What are the key features of a perfect package test?
Posted in étude de marché
Tagged concept test, customer, data collection, EyeHome™, facial coding, FACS, fieldwork, focus group, IDI, IHUT, in-depth interview, package test, packaging, qualitative, quantitative
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(English) When to use a probability versus a nonprobability sample
Posted in étude de marché
Tagged CATI, central location, concept test, data collection, demographics, EyeHome™, facial coding, fieldwork, IHUT, in-depth interview, mall intercept, package test, panel, sample, sensory test, taste test
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(English) From field to lab to virtual research methods: How to choose the right degree of external validity for your product shelf-test
Posted in étude de marché
Tagged central location, data collection, facial coding, fieldwork, mall intercept, on-site, package test, packaging, recruitment, technology
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Hello Marketing Research World!
With nearly 40 years of expertise in the Canadian market research space, we’ve collected together a lot of stories. Funny stories, heartwarming stories, and downright strange and outrageous stories.We’ve also learned a lot. Not only have we learned a lot … Continue reading
Posted in étude de marché
Tagged #MRX, #NewMR, central location, data collection, facial coding, fieldwork, focus group, hosting, IDI, IHUT, in-depth interview, mall intercept, mystery shop, online data collection, online discussion board, online focus group, programming, shop-along, taste test, telephone
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