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Articles récents
- (English) CRIC Announces Founding Fellows – Launches Fellows Thought Leadership Council / Le CRIC présente les fellows fondateurs et inaugure le conseil sur le leadership éclairé des fellows
- (English) Case Study: Disrupting the food service industry to deliver best in class service throughout the customer journey, by Sklar Wilton & Associates
- (English) How To Clean A Marketing Research Questionnaire Dataset
Tag Archives: mall intercept
(English) The link between accessibility and growing your brand
Posted in étude de marché
Tagged central location, data collection, fieldwork, herbal essence tactile, in-home, mall intercept, package test, packaging, shop-along, small group, social observation, tylenol easy open bottle, xbox adaptive controller
Commentaires fermés sur (English) The link between accessibility and growing your brand
(English) Focus Groups Are Better Than Biometrics for Marketing Research
Posted in étude de marché
Tagged analysis, data collection, fieldwork, focus group, IDI, IHUT, interview, mall intercept, mystery shop, package test, telephone interviewing
Commentaires fermés sur (English) Focus Groups Are Better Than Biometrics for Marketing Research
(English) Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer
Posted in étude de marché
Tagged data collection, discussion board, fieldwork, focus group, IDI, in-depth interview, in-home, interview, mall intercept, moderator, qualitative, shop-along, telephone interviewing
Commentaires fermés sur (English) Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer
(English) The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies
Posted in étude de marché
Tagged data collection, data quality, fieldwork, focus group, IHUT, in-home, mall intercept, package test, packaging, taste test
Commentaires fermés sur (English) The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies
(English) Brands Banking on Experiential Marketing in the Q4 Holiday Season
Posted in étude de marché
Tagged brand activation, customer, data collection, experiential research, fieldwork, in-depth interview, interview, mall intercept, sensory test
Commentaires fermés sur (English) Brands Banking on Experiential Marketing in the Q4 Holiday Season
(English) Getting to know all about you: An introduction to the Shop-Along research methodology
Posted in étude de marché
Tagged Centerpoint Mall, central location, customer, data collection, fieldwork, in-depth interview, mall intercept, shop-along, social observation
Commentaires fermés sur (English) Getting to know all about you: An introduction to the Shop-Along research methodology
(English) When to use a probability versus a nonprobability sample
Posted in étude de marché
Tagged CATI, central location, concept test, data collection, demographics, EyeHome™, facial coding, fieldwork, IHUT, in-depth interview, mall intercept, package test, panel, sample, sensory test, taste test
Commentaires fermés sur (English) When to use a probability versus a nonprobability sample
(English) From field to lab to virtual research methods: How to choose the right degree of external validity for your product shelf-test
Posted in étude de marché
Tagged central location, data collection, facial coding, fieldwork, mall intercept, on-site, package test, packaging, recruitment, technology
Commentaires fermés sur (English) From field to lab to virtual research methods: How to choose the right degree of external validity for your product shelf-test