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Tag Archives: mall intercept
(English) Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer
Posted in étude de marché
Tagged data collection, discussion board, fieldwork, focus group, IDI, in-depth interview, in-home, interview, mall intercept, moderator, qualitative, shop-along, telephone interviewing
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(English) The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies
Posted in étude de marché
Tagged data collection, fieldwork, focus group, IHUT, in-home, mall intercept, package test, packaging, taste test
Commentaires fermés sur (English) The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies
(English) Brands Banking on Experiential Marketing in the Q4 Holiday Season
Posted in étude de marché
Tagged brand activation, customer, data collection, experiential research, fieldwork, in-depth interview, interview, mall intercept, sensory test
Commentaires fermés sur (English) Brands Banking on Experiential Marketing in the Q4 Holiday Season
(English) Getting to know all about you: An introduction to the Shop-Along research methodology
Posted in étude de marché
Tagged Centerpoint Mall, central location, customer, data collection, fieldwork, in-depth interview, mall intercept, shop-along, social observation
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(English) When to use a probability versus a nonprobability sample
Posted in étude de marché
Tagged CATI, central location, concept test, data collection, demographics, EyeHome™, facial coding, fieldwork, IHUT, in-depth interview, mall intercept, package test, panel, sample, sensory test, taste test
Commentaires fermés sur (English) When to use a probability versus a nonprobability sample
(English) From field to lab to virtual research methods: How to choose the right degree of external validity for your product shelf-test
Posted in étude de marché
Tagged central location, data collection, facial coding, fieldwork, mall intercept, on-site, package test, packaging, recruitment, technology
Commentaires fermés sur (English) From field to lab to virtual research methods: How to choose the right degree of external validity for your product shelf-test
(English) Product Packaging Trends for 2018: 6 ways to be truly authentic
Posted in étude de marché
Tagged concept test, customer, data collection, fieldwork, focus group, in-home, mall intercept, package test, packaging
Commentaires fermés sur (English) Product Packaging Trends for 2018: 6 ways to be truly authentic
Why would anyone use a biased snowball sample for legitimate research?
What is a snowball sample?As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm enough — cold … Continue reading
Posted in étude de marché
Tagged data collection, fieldwork, IDI, IHUT, in-depth interview, in-home, interview, mall intercept, panel, qualitative, recruitment
Commentaires fermés sur Why would anyone use a biased snowball sample for legitimate research?