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Articles récents
- (English) Bitcoin Sentiment Tracker: A national gauge of consumer perceptions and attitudes towards bitcoin, by CorbinPartners Inc. for Payments Canada
- (English) PAIM Canada présente son conseil d’administration fondateur et annonce le recrutement des membres d’une ancienne association de recherche en marketing
- (English) CAIP Canada Announces Founding Board; Adoption of Designated Members and Fellows of Former Marketing Research Association in June
Tag Archives: sensory test
(English) Thank you millennials for bringing healthy and flavourful back to food
Posted in étude de marché
Tagged fieldwork, innovation, package test, sensory test, taste test, trends
Commentaires fermés sur (English) Thank you millennials for bringing healthy and flavourful back to food
Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research
Posted in étude de marché
Tagged concept test, customer, data collection, fieldwork, innovation, interview, package test, qualitative, quantitative, sample, sensory test, taste test
Commentaires fermés sur Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research
(English) Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands
Posted in étude de marché
Tagged concept test, customer, innovation, sensory test, taste test
Commentaires fermés sur (English) Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands
(English) Brands Banking on Experiential Marketing in the Q4 Holiday Season
Posted in étude de marché
Tagged brand activation, customer, data collection, experiential research, fieldwork, in-depth interview, interview, mall intercept, sensory test
Commentaires fermés sur (English) Brands Banking on Experiential Marketing in the Q4 Holiday Season
(English) Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?
Posted in étude de marché
Tagged apps, Cineplex, data collection, DoorDash, fieldwork, Foodora, home delivery, IHUT, Just-Eat, package test, packaging, sensory test, Skip the Dishes, Tim Horton’s, Uber Eats
Commentaires fermés sur (English) Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?
(English) Market Research Myths: Market research is questionnaires
Posted in étude de marché
Tagged data collection, discussion board, EyeHome™, facial coding, fieldwork, focus group, interview, open-end, panel, qualitative, quantitative, sensory test, usability, webcam
Commentaires fermés sur (English) Market Research Myths: Market research is questionnaires
(English) When to use a probability versus a nonprobability sample
Posted in étude de marché
Tagged CATI, central location, concept test, data collection, demographics, EyeHome™, facial coding, fieldwork, IHUT, in-depth interview, mall intercept, package test, panel, sample, sensory test, taste test
Commentaires fermés sur (English) When to use a probability versus a nonprobability sample