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Tag Archives: shelf test
Virtual reality is just fun and games. And market research.
For many people, VR (virtual reality) is the holodeck on the Starship Enterprise that lets you take a sunny vacation in South America without ever leaving your living room. And while we may not be there just yet, we’ve certainly … Continue reading
Posted in étude de marché
Tagged #MRX, #NewMR, #XR, AR, augmented reality, data collection, fieldwork, focus group, market research, package test, shelf test, shop-along, virtual reality, VR
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