Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Case Study: Leveraging AI Technology to Combat Survey Fraud 

Case Study: Leveraging AI Technology to Combat Survey Fraud 

Posted on June 14, 2023

Background  The rise in survey fraud has posed significant challenges to maintaining data integrity. Market research data is susceptible to fraud, with recent statistics from Greenbook revealing an average fraud rate ranging from 15% to 30%. To address this growing […]

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Streamlining Qualitative Research Recruitment: The Canadian Viewpoint Approach

Streamlining Qualitative Research Recruitment: The Canadian Viewpoint Approach

Posted on May 10, 2023

Locating suitable candidates to participate in a study can be challenging. Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or online or offline focus groups at central locations […]

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Intercept Research: The Ultimate Guide to Capturing Real-Time Consumer Insights 

Intercept Research: The Ultimate Guide to Capturing Real-Time Consumer Insights 

Posted on April 25, 2023

Intercept research is a type of market research that involves approaching potential participants in a natural setting, such as a mall or store, to gather valuable data. These conversations or dialogues between trained interviewers and participants can cover a range […]

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Discover Enhanced In-Facility Research Experience with Canadian Viewpoint

Discover Enhanced In-Facility Research Experience with Canadian Viewpoint

Posted on March 2, 2023

Discover Enhanced In-Facility Research Experience with Canadian Viewpoint – Offering Cost-Effective and Well-Equipped Solutions for Streamlined Data Collection In the post-COVID era, when consumer shopping behaviours are constantly changing, gaining an understanding of your target audience is vital for making […]

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Canadian Viewpoint Premium Sample – Explore our Canadian proprietary panel and strategies on how to detect and prevent fraud  

Canadian Viewpoint Premium Sample – Explore our Canadian proprietary panel and strategies on how to detect and prevent fraud  

Posted on November 22, 2022

Exacerbated by the pandemic, fraud spiked 20% in 2020 as digital behaviour shifted. According to Greenbook, new data shows on average, 15% to 30% of market research data is fraudulent. Market research fraud is not a new phenomenon, and it […]

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The future of workplace experience with Canadian Viewpoint  

The future of workplace experience with Canadian Viewpoint  

Posted on August 2, 2022

Over two years ago, we were forced to close our office and work from home. Our primary goal was to ensure the safety and wellness of our staff and to secure smooth operations for our clients. We assured our clients […]

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Why is Metaverse important? What is the role of market research in the Metaverse?

Why is Metaverse important? What is the role of market research in the Metaverse?

Posted on June 7, 2022

The Metaverse is a parallel virtual world that has taken on a life of its own. Many brands have ventured into the next iteration of the internet after Facebook CEO and co-founder Mark Zuckerberg in Connect 2021, announced that his […]

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Explore the Power of AR & VR in Market Research – Unlock Consumer Behavior With Shelf-Testing

Explore the Power of AR & VR in Market Research – Unlock Consumer Behavior With Shelf-Testing

Posted on May 5, 2022

Consumers don’t usually consciously think about their process of picking an item off the store shelf, but market researchers do. Here at Canadian Viewpoint, we conduct shelf testing experiences to understand what drives purchases and intent for many industries. In […]

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Why CATI? Top 3 factors that influence the success of your CATI surveys

Why CATI? Top 3 factors that influence the success of your CATI surveys

Posted on March 17, 2022

CATI is one of the most used and efficient market research methodologies that obtains data by integrating four components: computer software, script, interviewer, and participants. In this method, the interviewer follows a computer-generated script and uses a keyboard to record […]

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Celebrating Black History Month: The past, present, and future

Celebrating Black History Month: The past, present, and future

Posted on February 22, 2022

Market research hinges on gathering data from a sample population that must represent a diverse audience. When a sample is not representative, it can lead to incorrect results and has ethical consequences. For the past 40+ years, we have ensured […]

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