Search Results for: sensory tests

What exactly is the IHUT research methodology?

What exactly is the IHUT research methodology?

Posted on August 10, 2017

By Kim Storer If you tuned into this post because of an interest in football, I’ll let you down easy by sharing this little-known fact. The pithy cry ‘Hut!’ evolved over the last 100 years as a quick, snappy sound […]

What do Zara, Emma Stone, and Mall Intercepts Have In Common?

What do Zara, Emma Stone, and Mall Intercepts Have In Common?

Posted on June 20, 2017

As soon as Emma Stone walked down the Academy Awards red carpet in a fabulous bronze Givenchy dress, everyone knew that knock-offs would be offered for sale in mere hours. Thousands of screencaps from TVs and digital devices made it […]