Tag Archives: data collection

Explore the Power of AR & VR in Market Research – Unlock Consumer Behavior With Shelf-Testing

Consumers don’t usually consciously think about their process of picking an item off the store shelf, but market researchers do. Here at Canadian Viewpoint, we conduct shelf testing experiences to understand what drives purchases and intent for many industries. In … Continue reading

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Celebrating Black History Month: The past, present, and future

Market research hinges on gathering data from a sample population that must represent a diverse audience. When a sample is not representative, it can lead to incorrect results and has ethical consequences. For the past 40+ years, we have ensured … Continue reading

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Embracing Every Identity to Develop a More Inclusive Culture

Diversity, Equity, and Inclusion “DEI” is not an HR department’s initiative anymore. Over the past year, the Black Lives Matter movement shone a light on inequalities and injustice all around the world and has prompted companies to reevaluate DEI. It is not enough to … Continue reading

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Case Study: Burnout and distress among physicians, nurses, and health care professionals

Even prior to the COVID pandemic, burnout and distress have had negative impacts on physicians, nurses, healthcare professionals and the treatment they provide. Understanding these impacts is key to making positive change and improving healthcare services. This study, by Barry … Continue reading

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It’s a new dawn, it’s a new day, it’s a new research plan

What’s your plan for 2021? Pick up the pieces and try to somehow recover from 2020? Dive full steam ahead into anything and everything that comes your way in 2021? The best plan of action is probably a bit of … Continue reading

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On both sides: A debate for balanced research reports

By now, we’ve all heard the phrase “on both sides” innumerable times. It generally means giving equal time and space to “both sides” of an issue. Though we usually hear about in terms of gender, ethnicity, and identity, it has … Continue reading

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Sampling Is Easy

  Sampling is really easy. You just need to know where your target audience is. Whether they have a computer at home or have to go to a public library to borrow one. Whether they have a mobile phone to … Continue reading

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How to create more inclusive data collection tools and benefit from more actionable market research results

From a land solely populated by indigenous peoples, the last five hundred or so years brought an influx of people from all over the world to what is now Canada. According to 2016 census data, about 22% of people in … Continue reading

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79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.

The Canadian Viewpoint team has been paying very close attention to the protests both around the world and in our home town, Toronto, Canada. 57% of our team members are visible minorities compared to 52% of people in Toronto so … Continue reading

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Virtual Workshop: Generating Lead Flow and Making Sales in a Social Distancing Environment

Every business is in the midst of one pivot or another. Whether it’s starting or upping your eCommerce capabilities, repurposing your facilities to meet an urgent need, or transitioning your workforce into a new way of working, we’re all struggling … Continue reading

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