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Tag Archives: data collection
Is consumer recall of past purchases and behaviours fact or fake news?
What did you have for lunch today? What about last Tuesday? What about three weeks ago last Tuesday? Honestly, I have no clue what I had for lunch last Tuesday, let alone three weeks ago. And yet, these are the … Continue reading
More Naked Packaging Please! The environment needs it and people are demanding it.
Packaging is a double-edged sword. It makes single serve food, beverages, and meals-to-go more practical and convenient. It facilitates safe and speedy transportation from producer to buyer. It helps shoppers quickly identify the products they need and want. At the … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, IHUT, incentive, package test, packaging, panel, sensory test
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Canadian Viewpoint is on the Women in Research shortlist for the Best Places to Work Award 2019!
Women in Research (WIRe) just announced the shortlist of 22 companies in the running for the WIRe Best Places to Work Award and we’re delighted to see our company is on the list along with one other Canadian company, DIG … Continue reading
Posted in Market Research
Tagged Canada, data collection, fieldwork, Toronto, women in research
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Have car, don’t drive: How market research solved the mystery of car renters who didn’t drive the car anywhere
Making the rounds last week was a news article in The Asahi Shimbun sharing their mysterious problem that a lot of people in Japan were renting cars but never driving them. Given that the company earns at least part of … Continue reading
Posted in Market Research
Tagged customer, data collection, fieldwork, innovation, package test, social observation
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Bitcoin Sentiment Tracker: A national gauge of consumer perceptions and attitudes towards bitcoin, by CorbinPartners Inc. for Payments Canada
As a company that specializes in fieldwork and data collection, Canadian Viewpoint’s work is usually a quiet foundation supporting larger projects. But when we saw Payments Canada’s public report about Bitcoin produced by CorbinPartners, we were pleased to see our … Continue reading
Posted in Market Research
Tagged Bitcoin, Canada, case study, CorbinPartners, data collection, quantitative, questionnaire
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Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada
Statistics Canada recently announced a trial usage of Random Tabular Adjustment, RTA in their publicly released datafiles (read the academic paper by Mark Stinner here). RTA is a fancy name for a fairly simple process that will give external researchers … Continue reading
Posted in Market Research
Tagged analysis, dashboard, data collection, in-depth interview, quality assurance, quantitative, reporting, sample
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How to design market research telephone interviews that generate top quality data
Despite the massive success of online surveys and the growing use of chatbot and artificial intelligence voice surveys, telephone surveys continue to be a popular research methodology. Whether you need qualitative or quantitative data, a telephone call is a great … Continue reading
Posted in Market Research
Tagged CATI, data collection, fieldwork, IDI, in-depth interview, telephone interviewing, Toronto, web assisted telephone interviewing
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Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes
In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, focus group, IDI, in-depth interview, interview, moderator, Montreal, qualitative, Toronto
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