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Recent Posts
- What is a Booster Sample in Marketing Research Studies and When Should You Use One?
- Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community
- Nudge, nudge: An effective psychological technique for improving human behaviour (and selling more stuff)
Tag Archives: data collection
What is a Booster Sample in Marketing Research Studies and When Should You Use One?
“Additional interviews involving a particular sub-group of a sample to ensure there are sufficient members of the sub-group in the resulting sample.” – Insights Association glossary Let’s consider an example. Suppose you are conducting a nationally representative study of an … Continue reading
Posted in Market Research
Tagged analysis, boost, data collection, fieldwork, package test, packaging, quality assurance, sample, sampling
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Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community
In the face of COVID-19, Canadian Viewpoint remains committed to the health and wellness of its employees and our community, as well as ensuring business continuity for our clients, vendors, and partners. Canadian Viewpoint has multiple lines of business, each … Continue reading
Posted in Market Research
Tagged Corona Virus, COVID, COVID19, data collection, fieldwork, focus group, IDI, IHUT, in-depth interview, mall intercept, mystery shop, on-site, online data collection, package test, sensory test, shop-along, taste test, telephone interviewing
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Marketing Research Calculators from T-Tests and Chi-Squares to Power and Effect Sizes
For those of us who analyze quantitative marketing research data with statistical packages like SPSS, SAS, and R, there is little need to find an online calculator. But every once in a while, you might find yourself with a little … Continue reading
Posted in Market Research
Tagged analysis, dashboard, data collection, quantitative, reporting, statistics, survey
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How To Use Word Clouds Properly Within a Marketing Research Report
Word clouds are commonly used to visualize textual data from focus groups and interview transcripts, or verbatims from questionnaires. If you’ve read anything in the data visualization or user design literature, you’ve noticed that they have a bad reputation. But … Continue reading
Posted in Market Research
Tagged dashboard, data collection, fieldwork, focus group, IDI, in-depth interview, interview, Toronto, word cloud
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Case Study: Disrupting the retirement living industry to deliver best in class health experiences, by Sklar Wilton & Associates
There is a good side and a bad side to a lot of technology. Fortunately, when it comes to health and wellness, technology might just be creating more good than bad. More and more companies are demonstrating improvements in the … Continue reading
Posted in Market Research
Tagged AI, artificial intelligence, case study, data collection, quantitative, questionnaire, senior living, Sklar Wilton & Associates
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14 reasons to visit Toronto in addition to sharing your expertise at ESOMAR congress in September
From September 13 to 16, 2020, Toronto is going to be incredible! That’s because we’re expecting a few thousand of our best friends from around the world to join us for ESOMAR congress!Submissions to speak at ESOMAR are due by … Continue reading
Posted in Market Research
Tagged congress, data collection, ESOMAR, fieldwork, Toronto
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How to spark joy with your research design and data collection processes
What brings you joy? When it comes to our personal lives, sparks of joy are easy to identify. It could be a surprise music release from one of your favourite artists (ahem, Eminem just dropped a new album!), a surprise … Continue reading
Posted in Market Research
Tagged data collection, discussion board, fieldwork, focus group, IDI, interview, reporting
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Case Study: Disrupting the alcoholic beverage industry for new product innovations and improved communications, by Sklar Wilton & Associates
Most of us have used chatbots to find information or book meetings on our computer, or to place our order at a fast food restaurant. Those are the obvious, consumer facing examples of artificial intelligence that most of us recognize. … Continue reading
Posted in Market Research
Tagged AI, artificial intelligence, beverage, case study, data collection, quantitative, questionnaire, Sklar Wilton & Associates, taste tests
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Ten Most Useful Canview Posts of 2019
As providers of a wide range of data collection and fieldwork methodologies, our blog helps clients trying to solve many different marketing problems. From new product development to package design and usability testing, researchers need to stay on top of … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, focus group, IDI, in-depth interview, interview, medical panel, qualitative, recruitment
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