Tag Archives: data collection

Is consumer recall of past purchases and behaviours fact or fake news?

What did you have for lunch today? What about last Tuesday? What about three weeks ago last Tuesday? Honestly, I have no clue what I had for lunch last Tuesday, let alone three weeks ago. And yet, these are the … Continue reading

Posted in Market Research | Tagged , , , | Leave a comment

More Naked Packaging Please! The environment needs it and people are demanding it.

Packaging is a double-edged sword. It makes single serve food, beverages, and meals-to-go more practical and convenient. It facilitates safe and speedy transportation from producer to buyer. It helps shoppers quickly identify the products they need and want. At the … Continue reading

Posted in Market Research | Tagged , , , , , , , | Comments Off on More Naked Packaging Please! The environment needs it and people are demanding it.

Canadian Viewpoint is on the Women in Research shortlist for the Best Places to Work Award 2019!

Women in Research (WIRe) just announced the shortlist of 22 companies in the running for the WIRe Best Places to Work Award and we’re delighted to see our company is on the list along with one other Canadian company, DIG … Continue reading

Posted in Market Research | Tagged , , , , | Comments Off on Canadian Viewpoint is on the Women in Research shortlist for the Best Places to Work Award 2019!

Have car, don’t drive: How market research solved the mystery of car renters who didn’t drive the car anywhere

Making the rounds last week was a news article in The Asahi Shimbun sharing their mysterious problem that a lot of people in Japan were renting cars but never driving them. Given that the company earns at least part of … Continue reading

Posted in Market Research | Tagged , , , , , | Comments Off on Have car, don’t drive: How market research solved the mystery of car renters who didn’t drive the car anywhere

Nancy Drew and the Secret of the Market Research Love Affair

In our high school and college years, most of us has no idea that market research was a career, let alone a career that could be fascinating and personally fulfilling. We magically discovered it when we saw a job listing … Continue reading

Posted in Market Research | Tagged , , , , , | Comments Off on Nancy Drew and the Secret of the Market Research Love Affair

Bitcoin Sentiment Tracker: A national gauge of consumer perceptions and attitudes towards bitcoin, by CorbinPartners Inc. for Payments Canada

As a company that specializes in fieldwork and data collection, Canadian Viewpoint’s work is usually a quiet foundation supporting larger projects. But when we saw Payments Canada’s public report about Bitcoin produced by CorbinPartners, we were pleased to see our … Continue reading

Posted in Market Research | Tagged , , , , , , | Comments Off on Bitcoin Sentiment Tracker: A national gauge of consumer perceptions and attitudes towards bitcoin, by CorbinPartners Inc. for Payments Canada

7 ways market researchers can expense a summer holiday to Bali, Indonesia

If you’ve been burning the midnight oil, I think we can agree that a vacation to an amazing place like Bali is necessary. But it’s not necessarily cheap. Fortunately, we’ve come up with 7 reasons your employer should pay for … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on 7 ways market researchers can expense a summer holiday to Bali, Indonesia

Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada

Statistics Canada recently announced a trial usage of Random Tabular Adjustment, RTA in their publicly released datafiles (read the academic paper by Mark Stinner here). RTA is a fancy name for a fairly simple process that will give external researchers … Continue reading

Posted in Market Research | Tagged , , , , , , , | Comments Off on Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada

How to design market research telephone interviews that generate top quality data

Despite the massive success of online surveys and the growing use of chatbot and artificial intelligence voice surveys, telephone surveys continue to be a popular research methodology. Whether you need qualitative or quantitative data, a telephone call is a great … Continue reading

Posted in Market Research | Tagged , , , , , , , | Comments Off on How to design market research telephone interviews that generate top quality data

Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes

In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, … Continue reading

Posted in Market Research | Tagged , , , , , , , , , | Comments Off on Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes