Tag Archives: data collection

U&A&H&P: What are the key components to learn about consumers, customers, and category users?

Posted on Friday August 10th, 2018 by CanView Team

The words are different but the application is the same. Usage and Attitudes studies, also called Habits and Practices studies, help researchers and marketers understand consumers and customers in order to build and innovate products and services. They are an … Continue reading →

Posted in Market Research | Tagged ad test, analysis, CATI, customer, data collection, fieldwork, IDI, in-depth interview, interview, panel, panelist, telephone interviewing | Leave a comment

Getting to know all about you: An introduction to the Shop-Along research methodology

Posted on Wednesday July 25th, 2018 by CanView Team

Shop-alongs are a type of qualitative research wherein a trained researcher conducts observational research and one-to-one, in-depth interviews in-situ, during consumers’ shopping trips. In essence, the researcher “shops along” with the person. This methodology allows the researcher to gather in-the-moment … Continue reading →

Posted in Market Research | Tagged Centerpoint Mall, central location, customer, data collection, fieldwork, in-depth interview, mall intercept, shop-along, social observation | Comments Off

Experiential Marketing 101: How to ensure the success of your brand activation event

Posted on Wednesday July 18th, 2018 by CanView Team

Whether you’re a retailer, restaurant, or industry event, experiential marketing is a great way for brands to create unique, hands-on, and engaging experiences that attract new customers and generate more loyal existing customers. And with the help of social media, … Continue reading →

Posted in Market Research | Tagged ad test, brand activation, customer, data collection, experiential research, fieldwork, interview, on-site, recruitment, social observation | Comments Off

Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?

Posted on Wednesday July 11th, 2018 by CanView Team

There’s nothing new about food delivery. We’ve been ordering pizza delivered to our front doors for decades and it usually arrives pretty hot within 40 minutes or so, depending on whether you’ve got 1 inch or 3 meters of snow … Continue reading →

Posted in Market Research | Tagged apps, Cineplex, data collection, DoorDash, fieldwork, Foodora, home delivery, IHUT, Just-Eat, package test, packaging, sensory test, Skip the Dishes, Tim Horton’s, Uber Eats | Comments Off

Market Research Myths: Market research is questionnaires

Posted on Friday July 6th, 2018 by CanView Team

This is a fortunate myth!Quantitative questionnaires are certainly one of the most common techniques used by market and social researchers. They have a prime advantage of allowing researchers, brand managers, market managers, and others who wish to understand their consumers … Continue reading →

Posted in Market Research | Tagged data collection, discussion board, EyeHome™, facial coding, fieldwork, focus group, interview, open-end, panel, qualitative, quantitative, sensory test, usability, webcam | Comments Off

Market Research Myths: Public data offers everything we need

Posted on Friday June 29th, 2018 by CanView Team

Public data is a valuable resource for market and social researchers. For those who have limited budgets, public data may form the bulk of data available to them. On the other hand, even researchers who have commendable budgets eagerly wait … Continue reading →

Posted in Market Research | Tagged analysis, data collection, open-end, panel, qualitative, quality assurance, quantitative, recruitment | Comments Off

Market Research Mythbusters: Research reports aren’t useful!

Posted on Wednesday June 20th, 2018 by CanView Team

When you’ve invested thousands of dollars into a research study, the report should be useful and actionable, one that is regularly studied and referred to. And, if there is a paper version, dog-eared and bookmarked, and weathered with love. With … Continue reading →

Posted in Market Research | Tagged analysis, concept test, customer, data collection, EyeHome™, fieldwork, package test, qualitative, reporting, social observation | Comments Off

Conducting research is easy… if you understand hundreds of cognitive biases!

Posted on Thursday June 14th, 2018 by CanView Team

If you’re equipped with excellent written or interpersonal communication skills, conducting research is easy. You identify hypotheses, develop questions or discussion guides to address them, and you’re done! Except you’re not done.People come prewired with literally hundreds of cognitive biases … Continue reading →

Posted in Market Research | Tagged ad test, analysis, cognitive bias, concept test, customer, data collection, fieldwork, focus group, in-depth interview, interview, mall intercept, moderator, package test, sensory test | Comments Off

The good, the bad, and the ugly of the NPS score

Posted on Monday June 4th, 2018 by CanView Team

The Net Promoter Score (NPS) is a common metric used by management to gauge customer relationships. It consists of a single question that asks about likelihood to recommend. But there is wide disagreement about whether the Net Promoter Score is … Continue reading →

Posted in Market Research | Tagged analysis, customer, customer experience, customer relationship, data collection, fieldwork, measurement, metric, Net Promoter Score, NPS, product recommendation, quantitative, recommendation, user experience | Comments Off

Can market researchers ditch the p-value?

Posted on Monday May 28th, 2018 by CanView Team

Among quantitative researchers, p-values are a much desired yet disputed topic. P-values help us by identifying the likelihood that two (or more) numbers in our research results would be different by chance, thereby allowing us to identify which products and … Continue reading →

Posted in Market Research | Tagged analysis, data collection, effect sizes, fieldwork, LOI, p-values, package test, panel, panelist, quantitative, reporting | Comments Off

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