Tag Archives: data quality assurance

Physical Cheque Payments: Our Gold Standard for Verification and Authenticity

For over 40 years, we’ve held to our tagline: “Real people, real solutions, real data.” This commitment has only grown stronger with time. Today, we emphasize “real data” more than ever, because we know reliable research starts with authentic people. […]

Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants

Have you ever watched a market research focus group or interview and realized that the participants weren’t quite suited for the occasion? Recruiting great participants has little to do with how friendly or talkative a person is so let’s go […]

What do Zara, Emma Stone, and Mall Intercepts Have In Common?

As soon as Emma Stone walked down the Academy Awards red carpet in a fabulous bronze Givenchy dress, everyone knew that knock-offs would be offered for sale in mere hours. Thousands of screencaps from TVs and digital devices made it […]