Tag Archives: dyad

Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?

Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?

Posted on April 15, 2020

Almost overnight, it seemed as though every company conducting research pressed the pause button. Concepts that had been carefully planned over weeks and months no longer seemed quite right. Events depending on experiential research would no longer be possible. In-person […]

Qualitative Research Techniques: Nine Attributes of a Successful Focus Group Moderator

Qualitative Research Techniques: Nine Attributes of a Successful Focus Group Moderator

Posted on January 17, 2019

A great focus group moderator has an abundance of interpersonal and communication skills that few people have and many people wish they had. If you’re building your learning plan for the year with hopes of becoming a great moderator yourself, […]