We invited someone new to Canadian Viewpoint to learn about us and our services. Z Johnson reflects on the key to Canadian Viewpoint’s success after 45 years. Here’s something you don’t see much in market research anymore: a company that’s been around for 45 years and is still going […]
The Metaverse is a parallel virtual world that has taken on a life of its own. Many brands have ventured into the next iteration of the internet after Facebook CEO and co-founder Mark Zuckerberg in Connect 2021, announced that his […]
The pandemic has disrupted our lives for the past two years. It has forced us to ask and answer questions about our priorities and plans. Last year we focused on the resumption of growth and had to rewrite our strategies […]
As consumers and brands around the world keep adjusting to the next normal, we had to rewrite our strategies and pivot our operations as well. Our digital capabilities allow us to continue to conduct studies and surveys online and offline. Our quantitative studies were unphased for the most part in the last […] Read more >
Market research no longer only focuses on surveys, focus groups, and direct customer feedback. With the rise of innovative technologies, marketers are able to analyze the environmental cues that cause the shopping behaviors online and in person. Harvard Business School professor Gerald Zaltman in his latest book, How Customers Think: […]
