Tag Archives: Mall intercepts

Canadian Viewpoint: 45 Years of Doing Market Research Right

Canadian Viewpoint: 45 Years of Doing Market Research Right

Posted on January 30, 2026

We invited someone new to Canadian Viewpoint to learn about us and our services. Z Johnson reflects on the key to Canadian Viewpoint’s success after 45 years.  Here’s something you don’t see much in market research anymore: a company that’s been around for 45 years and is still going […]

Intercept Research: The Ultimate Guide to Capturing Real-Time Consumer Insights 

Intercept Research: The Ultimate Guide to Capturing Real-Time Consumer Insights 

Posted on April 25, 2023

Intercept research is a type of market research that involves approaching potential participants in a natural setting, such as a mall or store, to gather valuable data. These conversations or dialogues between trained interviewers and participants can cover a range […]