Tag Archives: market research

WHAT IS A HEATMAP?

One of the key elements of any website or app is the call to action (CTA) buttons. CTAs are commonly used throughout any page, whether your objective is to have your users fill out a form, read your posts, or purchase from your site. … Continue reading

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Does Panel Size Matter?

According to Harvard Business School, there are over 30,000 new products introduced every year, and 95 percent fail. Why do products fail so frequently? How do you make sure your product stands out?  For decades, researchers have studied consumer behaviours through different methods, such as online and telephone surveys, in-person interviews, in-home usage … Continue reading

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Embracing Every Identity to Develop a More Inclusive Culture

Diversity, Equity, and Inclusion “DEI” is not an HR department’s initiative anymore. Over the past year, the Black Lives Matter movement shone a light on inequalities and injustice all around the world and has prompted companies to reevaluate DEI. It is not enough to … Continue reading

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EYE TRACKING IN MARKET RESEARCH

Market research no longer only focuses on surveys, focus groups, and direct customer feedback. With the rise of innovative technologies, marketers are able to analyze the environmental cues that cause the shopping behaviors online and in person. Harvard Business School professor Gerald Zaltman in his latest book, How Customers Think: … Continue reading

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Reconnect and Refocus: Join the September 30th Women In Research virtual event in Toronto

Are you ready to reconnect with other insights and data professionals in Toronto? We are too so get your clicking finger ready! Canadian Viewpoint is a proud sponsor of the Toronto chapter of Women in Research (WIRe) which will be … Continue reading

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How to create more inclusive data collection tools and benefit from more actionable market research results

From a land solely populated by indigenous peoples, the last five hundred or so years brought an influx of people from all over the world to what is now Canada. According to 2016 census data, about 22% of people in … Continue reading

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CRIC Webinar to Confront Exclusion and Racism in Canada’s Research & Insights Industry

The recent tragedies in the United States and Canada have again demonstrated the need to address the inequalities that persist in our society. As an industry focused on collecting and analyzing data, we know firsthand that more needs to be … Continue reading

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CRIC Adds Strength and Depth to its Board with Newly Elected Directors Anastasia Arabia (Trend Research), Diana Lucaci (True Impact), Sam Pisani (The Logit Group) and Jason Zweig (Canadian Viewpoint)

The Canadian Research Insights Council (CRIC) is pleased to welcome Anastasia Arabia (Trend Research), Diana Lucaci (True Impact), Sam Pisani (The Logit Group) and Jason Zweig (Canadian Viewpoint) to its board of directors. The four new directors were elected from … Continue reading

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Virtual Workshop: Generating Lead Flow and Making Sales in a Social Distancing Environment

Every business is in the midst of one pivot or another. Whether it’s starting or upping your eCommerce capabilities, repurposing your facilities to meet an urgent need, or transitioning your workforce into a new way of working, we’re all struggling … Continue reading

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Call for Speakers: CRIC Future of Qualitative Insights Summit

With the increased reliance on big data for insights, the need to get to the “why” has never been greater. The Canadian Research Insights Council’s Qualitative Thought Leadership Council in partnership with ESOMAR is seeking submissions for CRIC’s Future of … Continue reading

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