Tag Archives: p-values

Can market researchers ditch the p-value?

Among quantitative researchers, p-values are a much desired yet disputed topic. P-values help us by identifying the likelihood that two (or more) numbers in our research results would be different by chance, thereby allowing us to identify which products and … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off on Can market researchers ditch the p-value?