Tag Archives: quality assurance
Market Research Myths: Public data offers everything we need
Public data is a valuable resource for market and social researchers. For those who have limited budgets, public data may form the bulk of data available to them. On the other hand, even researchers who have commendable budgets eagerly wait … Continue reading
Posted in Market Research
Tagged analysis, data collection, open-end, panel, qualitative, quality assurance, quantitative, recruitment
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9 Essential Checks for a Questionnaire Pilot Test
When you’ve finally finished writing your questionnaire, after you’ve written, rewritten, and edited it ten times and the client has rewritten and edited it another ten times, you’re ready to test it in field with a small percentage of your … Continue reading
Posted in Market Research
Tagged age, analysis, data collection, data quality, demographics, fieldwork, gender, online data collection, programming, quality assurance, quantitative, questionnaire, reporting, sample, sex, survey
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