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Tag Archives: quality assurance
What is a Booster Sample in Marketing Research Studies and When Should You Use One?
“Additional interviews involving a particular sub-group of a sample to ensure there are sufficient members of the sub-group in the resulting sample.” – Insights Association glossary Let’s consider an example. Suppose you are conducting a nationally representative study of an … Continue reading
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Tagged analysis, boost, data collection, fieldwork, package test, packaging, quality assurance, sample, sampling
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Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada
Statistics Canada recently announced a trial usage of Random Tabular Adjustment, RTA in their publicly released datafiles (read the academic paper by Mark Stinner here). RTA is a fancy name for a fairly simple process that will give external researchers … Continue reading
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Tagged analysis, dashboard, data collection, in-depth interview, quality assurance, quantitative, reporting, sample
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Rigor vs Results: How to give your client disappointing market research results
It’s a situation every market researcher dreads. The results of your research study suggest your client’sSales will plummetNew product concept is a failureAmazing innovation isn’t innovative at allEngagement strategy isn’t resonating with consumersNew leadership isn’t connecting with their employeesAnd now, … Continue reading
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Tagged best market research Canada, data analysis in research, data quality management, essentials of marketing research, impact of data quality, marketing research essentials, quality assurance, role of marketing research, top market research companies in Canada
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Market Research Myths: Public data offers everything we need
Public data is a valuable resource for market and social researchers. For those who have limited budgets, public data may form the bulk of data available to them. On the other hand, even researchers who have commendable budgets eagerly wait … Continue reading
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Tagged analysis, data collection, open-end, panel, qualitative, quality assurance, quantitative, recruitment
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9 Essential Checks for a Questionnaire Pilot Test
When you’ve finally finished writing your questionnaire, after you’ve written, rewritten, and edited it ten times and the client has rewritten and edited it another ten times, you’re ready to test it in field with a small percentage of your … Continue reading
Posted in Market Research
Tagged age, analysis, data collection, data quality, demographics, fieldwork, gender, online data collection, programming, quality assurance, quantitative, questionnaire, reporting, sample, sex, survey
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