Tag Archives: quality assurance

Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada

Statistics Canada recently announced a trial usage of Random Tabular Adjustment, RTA in their publicly released datafiles (read the academic paper by Mark Stinner here). RTA is a fancy name for a fairly simple process that will give external researchers … Continue reading

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Rigor vs Results: How to give your client disappointing market research results

It’s a situation every market researcher dreads. The results of your research study suggest your client’sSales will plummetNew product concept is a failureAmazing innovation isn’t innovative at allEngagement strategy isn’t resonating with consumersNew leadership isn’t connecting with their employeesAnd now, … Continue reading

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Market Research Myths: Public data offers everything we need

Public data is a valuable resource for market and social researchers. For those who have limited budgets, public data may form the bulk of data available to them. On the other hand, even researchers who have commendable budgets eagerly wait … Continue reading

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9 Essential Checks for a Questionnaire Pilot Test

When you’ve finally finished writing your questionnaire, after you’ve written, rewritten, and edited it ten times and the client has rewritten and edited it another ten times, you’re ready to test it in field with a small percentage of your … Continue reading

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