For over 40 years, we’ve held to our tagline: “Real people, real solutions, real data.” This commitment has only grown stronger with time. Today, we emphasize “real data” more than ever, because we know reliable research starts with authentic people. […]
At Canadian Viewpoint, we know that high-quality data is the cornerstone of successful market research. With decades of expertise in data collection and panel management, our proprietary panel, SurveyLion, is one of Canada’s largest and most trusted. Our panel consists […]
Sampling is really easy. You just need to know where your target audience is. Whether they have a computer at home or have to go to a public library to borrow one. Whether they have a mobile phone to […]
“Additional interviews involving a particular sub-group of a sample to ensure there are sufficient members of the sub-group in the resulting sample.” – Insights Association glossary Let’s consider an example. Suppose you are conducting a nationally representative study of […]
Depending on who you talk to, cleaning market research data files for use with advanced statistical analyses takes between 50% and 95% of the total time spent working on a dataset. It’s the only way to ensure that the […]
Data tables can be intimidating. A questionnaire of moderate length can have hundreds of columns and thousands of rows to wade through. At the same time, tables generally incorporate extremely valuable features that save researchers a lot of time. But […]
When you need to gather opinions from hundreds or thousands of people from across the country, research access panels are a great option. People have already consented to be contacted and share their opinions about a variety of topics, and […]
Chances are, most everything you’re doing when it comes to marketing research is based on a template. You’ve got standardized questionnaire modules that you tweak and edit so that they’re relevant to each project. You’ve got a set of 3 […]
In our high school and college years, most of us has no idea that market research was a career, let alone a career that could be fascinating and personally fulfilling. We magically discovered it when we saw a job listing […]
Statistics Canada recently announced a trial usage of Random Tabular Adjustment, RTA in their publicly released datafiles (read the academic paper by Mark Stinner here). RTA is a fancy name for a fairly simple process that will give external researchers […]
