Tag Archives: sample

How To Clean A Marketing Research Questionnaire Dataset

Depending on who you talk to, cleaning market research data files for use with advanced statistical analyses takes between 50% and 95% of the total time spent working on a dataset. It’s the only way to ensure that the results … Continue reading

Posted in Market Research | Tagged , , , , , , , | Leave a comment

Five Quick Tips For Effective Use of Marketing Research Data Tabulations

Data tables can be intimidating. A questionnaire of moderate length can have hundreds of columns and thousands of rows to wade through. At the same time, tables generally incorporate extremely valuable features that save researchers a lot of time. But … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Leave a comment

Why Don’t Research Access Panels Match Census Demographics?

When you need to gather opinions from hundreds or thousands of people from across the country, research access panels are a great option. People have already consented to be contacted and share their opinions about a variety of topics, and … Continue reading

Posted in Market Research | Tagged , , , , , , , , , | Comments Off on Why Don’t Research Access Panels Match Census Demographics?

What if everything you’re doing to design a marketing research study is wrong?

Chances are, most everything you’re doing when it comes to marketing research is based on a template. You’ve got standardized questionnaire modules that you tweak and edit so that they’re relevant to each project. You’ve got a set of 3 … Continue reading

Posted in Market Research | Tagged , , , , , | Comments Off on What if everything you’re doing to design a marketing research study is wrong?

Nancy Drew and the Secret of the Market Research Love Affair

In our high school and college years, most of us has no idea that market research was a career, let alone a career that could be fascinating and personally fulfilling. We magically discovered it when we saw a job listing … Continue reading

Posted in Market Research | Tagged , , , , , | Comments Off on Nancy Drew and the Secret of the Market Research Love Affair

Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada

Statistics Canada recently announced a trial usage of Random Tabular Adjustment, RTA in their publicly released datafiles (read the academic paper by Mark Stinner here). RTA is a fancy name for a fairly simple process that will give external researchers … Continue reading

Posted in Market Research | Tagged , , , , , , , | Comments Off on Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada

Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research

Like the academic strategy of “Publish or Perish,” consumer brands often have a strategy of “Innovate or Die.” Many companies see product and service innovations as one of the most important paths to long-term business success. With innovation being a … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , | Comments Off on Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research

Pink Toast and Other Top Market Research Posts from 2018

In the market research industry, 2018 will forever be known as the arrival year for AI and blockchain (Well done on the first patent, 20/20 research!) In Canada, we also got to witness the birth and growth of a brand-new … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on Pink Toast and Other Top Market Research Posts from 2018

What are the different types of marketing segmentation?

In the marketing world, segmentation research involves identifying subgroups of people within a larger population so that each subgroup has similar needs or desires. Understanding the various segments of people within a product or service category allows marketers to design … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off on What are the different types of marketing segmentation?

Correlation vs Causation and the Battle for Relevant Brand Research Conclusions

The difference between correlation and causation seems fairly straightforward. Correlation means there is some kind of relationship between the variables but it’s impossible to determine if one is the root cause of the other. Causation means there is a predictable … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , , | Comments Off on Correlation vs Causation and the Battle for Relevant Brand Research Conclusions