Tag Archives: sensory testing

Canadian Viewpoint: 45 Years of Doing Market Research Right

Canadian Viewpoint: 45 Years of Doing Market Research Right

Posted on January 30, 2026

We invited someone new to Canadian Viewpoint to learn about us and our services. Z Johnson reflects on the key to Canadian Viewpoint’s success after 45 years.  Here’s something you don’t see much in market research anymore: a company that’s been around for 45 years and is still going […]

From Risk to Revenue: How Consumer Research Turns Innovation Into Growth

From Risk to Revenue: How Consumer Research Turns Innovation Into Growth

Posted on June 27, 2025

Why testing ideas early and often can protect your investments and improve success rates. Innovation is often seen as the lifeblood of business growth. Whether it’s launching a new product, tweaking a service, or testing a bold new brand direction, […]

Sensory Testing Excellence – Transforming Canadian Viewpoint’s Expertise into high quality data 

Sensory Testing Excellence – Transforming Canadian Viewpoint’s Expertise into high quality data 

Posted on June 11, 2024

Launching a new product or enhancing an existing one often involves navigating the challenges of consumer acceptance and strategic market timing. Gathering feedback from your current consumers or desired target market is crucial. In our recent blog post, we investigated […]