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Tag Archives: social observation
The link between accessibility and growing your brand
8% of Americans have difficulty lifting or grasping. 8% of Americans have a vision impairment. 15% of Americans have a cognitive, mental, or emotional impairment. In total, about 19% of Americans and 22% of Canadians have a disability. These staggering … Continue reading
Posted in Market Research
Tagged central location, data collection, fieldwork, herbal essence tactile, in-home, mall intercept, package test, packaging, shop-along, small group, social observation, tylenol easy open bottle, xbox adaptive controller
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Have car, don’t drive: How market research solved the mystery of car renters who didn’t drive the car anywhere
Making the rounds last week was a news article in The Asahi Shimbun sharing their mysterious problem that a lot of people in Japan were renting cars but never driving them. Given that the company earns at least part of … Continue reading
Posted in Market Research
Tagged customer, data collection, fieldwork, innovation, package test, social observation
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Getting to know all about you: An introduction to the Shop-Along research methodology
Shop-alongs are a type of qualitative research wherein a trained researcher conducts observational research and one-to-one, in-depth interviews in-situ, during consumers’ shopping trips. In essence, the researcher “shops along” with the person. This methodology allows the researcher to gather in-the-moment … Continue reading
Posted in Market Research
Tagged Centerpoint Mall, central location, customer, data collection, fieldwork, in-depth interview, mall intercept, shop-along, social observation
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Market Research Mythbusters: Research reports aren’t useful!
When you’ve invested thousands of dollars into a research study, the report should be useful and actionable, one that is regularly studied and referred to. And, if there is a paper version, dog-eared and bookmarked, and weathered with love. With … Continue reading
Posted in Market Research
Tagged analysis, concept test, customer, data collection, EyeHome™, fieldwork, package test, qualitative, reporting, social observation
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Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report
The GRIT report is a tracker conducted by GreenBook to better understand the status of the marketing research industry. It reports on the use of emerging research methods, traditional research methods, how research is used, and how researchers go about … Continue reading
Posted in Market Research
Tagged CATI, central location, data collection, discussion board, fieldwork, focus group, IDI, IHUT, in-depth interview, mystery shop, qualitative, shop-along, small group, social observation, taste test, telephone interviewing
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Communication isn’t a carefully crafted questionnaire
By Jason Zweig How much do you like this product? 2 out of 5 How likely are you to recommend this product? 5 out of 5 How satisfied were you with … Continue reading
Posted in Market Research
Tagged #MRX, #NewMR, EyeHome™, new technology, online data collection, open-end, social observation, webcam
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