Tag Archives: virtual reality

Explore the Power of AR & VR in Market Research – Unlock Consumer Behavior With Shelf-Testing

Consumers don’t usually consciously think about their process of picking an item off the store shelf, but market researchers do. Here at Canadian Viewpoint, we conduct shelf testing experiences to understand what drives purchases and intent for many industries. In … Continue reading

Posted in Market Research | Tagged , , , , , , , | Comments Off on Explore the Power of AR & VR in Market Research – Unlock Consumer Behavior With Shelf-Testing

Virtual reality is just fun and games. And market research.

For many people, VR (virtual reality) is the holodeck on the Starship Enterprise that lets you take a sunny vacation in South America without ever leaving your living room. And while we may not be there just yet, we’ve certainly … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , | Comments Off on Virtual reality is just fun and games. And market research.

When Smell-O-Vision lets you down, a sensory test will cheer you up!

By wearing some hefty goggles, you can experience any imaginable type of inhospitable or impractical environment, from flying through space to swimming with sharks and running around an ant hill. Right now, gaming and entertainment dominate virtual reality (VR) and … Continue reading

Posted in Market Research | Tagged , , , , , , , | Comments Off on When Smell-O-Vision lets you down, a sensory test will cheer you up!