Tag Archives: panel

Full Service or Specialized Service: Which research provider is right for you?

With a full range of potential market research partners at our fingertips, how do you know when to use specialized research providers or outsource projects in one fell swoop to a single research provider? Let’s review the options.Full service research … Continue reading

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Why would anyone use a biased snowball sample for legitimate research?

What is a snowball sample?As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm enough — cold … Continue reading

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7 Tips to Update Your Brand Tracker

Every year, we end up with the same task. Do a quick update of every annual tracker and get it into field – now! But really, a quick update should actually be a careful and thorough update. By ensuring the … Continue reading

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5 free ways to increase questionnaire engagement

My questionnaire is the most interesting and engaging questionnaire ever written.Not.Every researcher likes to think that the questionnaires they write are of excellent quality and highly engaging. That’s a worthy goal, and one we should strive for everyone time we … Continue reading

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Are your research screeners kicking out the most insightful questionnaire participants?

We know who our target research audience is. Or do we?Conducting market research for your product or service usually means targeting your brand users. Who better to explain the good, the bad, and the ugly than those who already use … Continue reading

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Bigger is better and other myths about research panels

By Sasha HaigOne of the most common, and important, questions we get is “how big is your panel.” It’s a valid and important question but it hides a lot of truths. Let’s break that question apart into the essential components.Who … Continue reading

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