Hi readers,
As board members of CRIC, the Canadian Research Insights Council, we’re pleased to share that CRIC is endorsing a certification program for Canadian researchers. The Certified Analytics and Insights Professional (CAIP) designation will allow skilled individual researchers to demonstrate their commitment to high standards and ethics of practice within Canada. More news will be forthcoming so watch for that.
And this month on our blog, we’ve tackled how to design telephone interviews that generate top quality data, and because there is a yin to every yang, we also covered the advantages of qualitative research as well as the disadvantage of qualitative research. We hope you find those posts helpful.
As always, if you’d like to chat about potential projects, please feel free to get in touch with us.
Until next time,
Carol, Jason, and the entire CanView team
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Insights Across Canada: Learn from Canadian research companies
- Exploring Business Trends: The Rise of the Solo Householder. Tricia Juhn, SVP at maru/matchbox shares her insights into the growth of single person households, a category that no longer holds the stigma it once did.
- Game of Thrones TV viewing by nlogic. If you’ve not already been sucked into the fantastical storytelling of GOT, perhaps a few statistics about its growth will be more to your liking.
- Headway: The launch of a Canada wide movement to support healthy minds at work. In memory of their founder, Sklar Wilton & Associates is launching a program to encourage companies to act on supporting mental health in the workplace.
What’s brand new in Canada?
- RBC is the first bank in Canada to launch an AI-powered budgeting tool. More and more brands are realizing the improved customer experience that AI tools bring. AI is the new pathway to growth.
- High Liner Foods confirms captain’s makeover with ‘trim and a fresh wardrobe.’ It’s the same Captain but this refresh brings the brand into the 21st century. Finally!
- Moosehead, Sproutly Canada to launch cannabis-infused beverages. As a brand new industry in Canada, cannabis continues its innovation boon in the beverage category.
