Category Archives: Market Research
8 Corona Virus Innovations That Will Become Everyday Consumer Items
Remember when people made fun of Whole Foods for selling pre-peeled fruit to lazy shoppers. It was only afterwards that critics realized people with disabilities are unable to eat oranges otherwise. Or all the times that people made fun of … Continue reading
Virtual Workshop: Generating Lead Flow and Making Sales in a Social Distancing Environment
Every business is in the midst of one pivot or another. Whether it’s starting or upping your eCommerce capabilities, repurposing your facilities to meet an urgent need, or transitioning your workforce into a new way of working, we’re all struggling … Continue reading
IHUT Safety Procedures Get a Permanent Upgrade at Canadian Viewpoint
As many researchers are doing, we have been paying close attention to the recommendations of Canadian and global epidemiologists, pandemic experts, and government experts. It’s been an intense and necessary education about the interpretation and application of a type of … Continue reading
Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?
Almost overnight, it seemed as though every company conducting research pressed the pause button. Concepts that had been carefully planned over weeks and months no longer seemed quite right. Events depending on experiential research would no longer be possible. In-person … Continue reading
What is a Booster Sample in Marketing Research Studies and When Should You Use One?
“Additional interviews involving a particular sub-group of a sample to ensure there are sufficient members of the sub-group in the resulting sample.” – Insights Association glossary Let’s consider an example. Suppose you are conducting a nationally representative study of an … Continue reading
Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community
In the face of COVID-19, Canadian Viewpoint remains committed to the health and wellness of its employees and our community, as well as ensuring business continuity for our clients, vendors, and partners. Canadian Viewpoint has multiple lines of business, each … Continue reading
Marketing Research Calculators from T-Tests and Chi-Squares to Power and Effect Sizes
For those of us who analyze quantitative marketing research data with statistical packages like SPSS, SAS, and R, there is little need to find an online calculator. But every once in a while, you might find yourself with a little … Continue reading
What Does ESOMAR Congress Have in Common with The Toronto International Film Festival?
First, both events attract thousands of people to Canada’s largest city. While ESOMAR attracts well over 1 000 of the most innovative qualitative and quantitative marketing researchers from around the world, TIFF, the Toronto International Film Festival, attracts nearly 500 … Continue reading
How To Use Word Clouds Properly Within a Marketing Research Report
Word clouds are commonly used to visualize textual data from focus groups and interview transcripts, or verbatims from questionnaires. If you’ve read anything in the data visualization or user design literature, you’ve noticed that they have a bad reputation. But … Continue reading