Category Archives: Market Research
How To Design an Effective Mystery Shopper Process Flow
In this age of hyper-competition from digital retailers and marketplaces, customer experience has become the top method of differentiating one brand from another and mystery shopping is a great way to measure this. With this research technique, specially trained shoppers … Continue reading
10 Tips for Pretesting Research Questionnaires and Generating High Quality Market Data
Congratulations on designing a great questionnaire that is sure to generate insightful and actionable research results. But before going pressing that scary launch button, it’s imperative that you ensure the questionnaire is the highest quality possible. Here are ten tips … Continue reading
Rigor vs Results: How to give your client disappointing market research results
It’s a situation every market researcher dreads. The results of your research study suggest your client’sSales will plummetNew product concept is a failureAmazing innovation isn’t innovative at allEngagement strategy isn’t resonating with consumersNew leadership isn’t connecting with their employeesAnd now, … Continue reading
Help! What’s the Difference Between Percents, Percentage Points, Ratios, and Indexes?: A quick guide for users of market research reports
Market research reports and dashboards are full of numbers and terms. If you aren’t completely clear on the terms, it can be nearly impossible to understand which results are genuinely important. Let’s try to understand things better by going through … Continue reading
Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants
Have you ever watched a market research focus group or interview and realized that the participants weren’t quite suited for the occasion? Recruiting great participants has little to do with how friendly or talkative a person is so let’s go … Continue reading
Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer
It takes a special person to spend 90 minutes individually interviewing research participants about an unknown product and come away with interesting and insightful information. It takes an even more impressive person to be able to do that with 15 … Continue reading
Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager
February 6, 2019, Markham: Beth Depatie has joined the Canadian Viewpoint team as Call Centre & Project Manager.In this role, Beth will be responsible for managing our Markham call centre operations, including managing day-to-day activities, ensuring telephone research projects are … Continue reading
The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies
DIY has been a hot topic in the market research space for a number of years, ever since the first truly user-friendly questionnaire design tool was developed. Though DIY is a fabulous way for experienced researchers to get their results … Continue reading
Qualitative Research Techniques: Nine Attributes of a Successful Focus Group Moderator
A great focus group moderator has an abundance of interpersonal and communication skills that few people have and many people wish they had. If you’re building your learning plan for the year with hopes of becoming a great moderator yourself, … Continue reading