Category Archives: Market Research

Case Study: Disrupting the food service industry to deliver best in class service throughout the customer journey, by Sklar Wilton & Associates

Even though artificial intelligence has been a topic of interest for more than fifty years, it’s only been in the last few years that experts have made giant leaps in progress that have been really noticed or appreciated by non-experts. … Continue reading

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How To Clean A Marketing Research Questionnaire Dataset

Depending on who you talk to, cleaning market research data files for use with advanced statistical analyses takes between 50% and 95% of the total time spent working on a dataset. It’s the only way to ensure that the results … Continue reading

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Five Quick Tips For Effective Use of Marketing Research Data Tabulations

Data tables can be intimidating. A questionnaire of moderate length can have hundreds of columns and thousands of rows to wade through. At the same time, tables generally incorporate extremely valuable features that save researchers a lot of time. But … Continue reading

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We’re Hiring a Full-Time Market Research Project Co-Ordinator In Richmond Hill, Ontario

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto, with almost 40 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than anyone. We’ve fielded millions … Continue reading

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Why Don’t Research Access Panels Match Census Demographics?

When you need to gather opinions from hundreds or thousands of people from across the country, research access panels are a great option. People have already consented to be contacted and share their opinions about a variety of topics, and … Continue reading

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Why Is The Number Of Panelists Not The Best Criteria For Judging An Access Panel?

Research access panels are often the perfect way to gather opinions from hundreds or thousands of people from across the country. People have already consented to be contacted and share their opinions about a variety of topics, and they feel … Continue reading

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The link between accessibility and growing your brand

8% of Americans have difficulty lifting or grasping. 8% of Americans have a vision impairment. 15% of Americans have a cognitive, mental, or emotional impairment. In total, about 19% of Americans and 22% of Canadians have a disability. These staggering … Continue reading

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Download Our New eBook: Your Plain Language Guide to In-Home Product and Package Tests

Do you know whether frozen turkeys, beer, or fresh salads can take advantage of the In-Home Usage Test methodology? (Yes, they all can!) Or when to use an IHUT vs Cental Location Testing? Or how many extra products to request … Continue reading

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Spark New Connections: WIRe’s Third Event In Toronto!

Once again, the team at Canadian Viewpoint is delighted to help support Canada’s only WIRe chapter, based in Toronto. On Thursday, November 14th, at 7pm, anyone who works in marketing research, or in an industry that supports marketing research, is … Continue reading

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Five Consumer Brands Leading With Sustainability

Sustainability is finally a hot topic for most global companies that want to show consumers they deserve a spot in their consideration set. With a focus on sustainability, companies give back to the people, and the environment for that matter, … Continue reading

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