Category Archives: Market Research

Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada

Statistics Canada recently announced a trial usage of Random Tabular Adjustment, RTA in their publicly released datafiles (read the academic paper by Mark Stinner here). RTA is a fancy name for a fairly simple process that will give external researchers … Continue reading

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Alejandro Serrano joins Canadian Viewpoint as Director of Business Development

We are pleased to welcome Alejandro Serrano to the Canadian Viewpoint sales team.Alejandro brings more than ten years of market research sales experience to our team; he leverages strong communication, consultation, and project coordination to bring success to any multifaceted … Continue reading

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Thank you millennials for bringing healthy and flavourful back to food

We’ve all read the posts about how millennials killed fabric softener, banks, and bar soap. Millennials became the much-appreciated scapegoat for nearly any kind of product that failed to disrupt and meet the evolving needs of today’s consumers. But isn’t … Continue reading

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CanView Newsletter: May 2019

Hi readers,As board members of CRIC, the Canadian Research Insights Council, we’re pleased to share that CRIC is endorsing a certification program for Canadian researchers. The Certified Analytics and Insights Professional (CAIP) designation will allow skilled individual researchers to demonstrate … Continue reading

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CRIC endorses new Certified Analytics and Insights Professional (CAIP) designation that will adopt CMRPs.

TORONTO – April 29, 2019 – The Canadian Research Insights Council (CRIC) is pleased to announce that it is endorsing and sponsoring CAIP Canada, a new certification body that will offer the Certified Analytics and Insights Professional (CAIP) designation. The … Continue reading

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How to design market research telephone interviews that generate top quality data

Despite the massive success of online surveys and the growing use of chatbot and artificial intelligence voice surveys, telephone surveys continue to be a popular research methodology. Whether you need qualitative or quantitative data, a telephone call is a great … Continue reading

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TORONTO, April 15, 2019 – Canadian Survey Research Insights Council (CRIC) made several major announcements at its town hall meeting held April 3 in Toronto

Key Decisions Announced at April 3 Town Hall Meeting Appointment of CRIC’s new Chief Administrative OfficerAdoption of CRIC’s Global Standards Plus FrameworkNew CRIC Accreditation Process to be DevelopedNew Associate Member CategoriesNew Analytics and Certification College for Individual PractitionersNew Registration System for … Continue reading

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Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes

In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, … Continue reading

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Advantages of Qualitative Research: System 1, serendipity, and a bird in the hand

Qualitative research includes an extraordinary range of highly useful techniques. It includes techniques where numbers don’t matter (very much) and straying from the plan (a little bit) is a good thing. But what, specifically, is so great about qualitative research? … Continue reading

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Former PMRS President John Tabone appointed CRIC’s Interim Chief Administrative Officer

April 1, 2019 – TORONTO: The CRIC Board of Directors is pleased to announce that John Tabone has accepted the position of Interim Chief Administrative Officer effective immediately. John brings over 20 years of experience in research and association leadership.During … Continue reading

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