Category Archives: Market Research

U&A&H&P: What are the key components to learn about consumers, customers, and category users?

The words are different but the application is the same. Usage and Attitudes studies, also called Habits and Practices studies, help researchers and marketers understand consumers and customers in order to build and innovate products and services. They are an … Continue reading

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We’re hiring a Market Research Project Manager in Richmond Hill

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto (Don Mills and Highway 7), with 30 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than … Continue reading

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Our Commitment to High Research Standards and Ethics

Yesterday, the MRIA, Canada’s marketing research association, emailed its membership to say that it would cease day to day operations effective July 31, 2018 due to its current financial situation. The news has been reported in formal channels including the … Continue reading

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We’re hiring a Market Research Account Manager (Business Development) in Richmond Hill

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto (Don Mills and Highway 7), with 30 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than … Continue reading

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Getting to know all about you: An introduction to the Shop-Along research methodology

Shop-alongs are a type of qualitative research wherein a trained researcher conducts observational research and one-to-one, in-depth interviews in-situ, during consumers’ shopping trips. In essence, the researcher “shops along” with the person. This methodology allows the researcher to gather in-the-moment … Continue reading

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Experiential Marketing 101: How to ensure the success of your brand activation event

Whether you’re a retailer, restaurant, or industry event, experiential marketing is a great way for brands to create unique, hands-on, and engaging experiences that attract new customers and generate more loyal existing customers. And with the help of social media, … Continue reading

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Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?

There’s nothing new about food delivery. We’ve been ordering pizza delivered to our front doors for decades and it usually arrives pretty hot within 40 minutes or so, depending on whether you’ve got 1 inch or 3 meters of snow … Continue reading

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Market Research Myths: Market research is questionnaires

This is a fortunate myth!Quantitative questionnaires are certainly one of the most common techniques used by market and social researchers. They have a prime advantage of allowing researchers, brand managers, market managers, and others who wish to understand their consumers … Continue reading

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Market Research Myths: Public data offers everything we need

Public data is a valuable resource for market and social researchers. For those who have limited budgets, public data may form the bulk of data available to them. On the other hand, even researchers who have commendable budgets eagerly wait … Continue reading

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Market Research Mythbusters: Research reports aren’t useful!

When you’ve invested thousands of dollars into a research study, the report should be useful and actionable, one that is regularly studied and referred to. And, if there is a paper version, dog-eared and bookmarked, and weathered with love. With … Continue reading

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