Category Archives: Market Research

Pink Toast and Other Top Market Research Posts from 2018

In the market research industry, 2018 will forever be known as the arrival year for AI and blockchain (Well done on the first patent, 20/20 research!) In Canada, we also got to witness the birth and growth of a brand-new … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Leave a comment

Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands

If you were still pondering whether you should be a carnivore, vegetarian, ovo-lacto-vegetarian, pesco-vegetarian, pescatarian, vegan, fruitarian, or omnivore, there is now one more option to add to the list.Flexitarian.As it sounds, flexitarian is a flexible diet. Followers eat pretty … Continue reading

Posted in Market Research | Tagged , , , , | Leave a comment

CRIC Makes Key Decisions at November Board Meeting

Update Statement: CRIC Makes Key Decisions at November Board Meeting: Membership to open soon for industry; Canadian solution for CMRP; Standards and Advocacy TORONTO, November 27, 2018—Key decisions were made at a November 13 Board Meeting of the Canadian Research … Continue reading

Posted in Market Research | Tagged , , , | Comments Off on CRIC Makes Key Decisions at November Board Meeting

From Brand Seller to Brand Producer: Amazon is betting on itself

What do these products have in common – leather shoes, razors, dresses, throw blankets, and diaper pail bags?The link isn’t obvious.They are all Amazon products. Not simply products sold by Amazon, but products made and sold by Amazon.More importantly, they … Continue reading

Posted in Market Research | Tagged , , , , , , | Comments Off on From Brand Seller to Brand Producer: Amazon is betting on itself

Here we grow again! We’re hiring a Project Manager in Richmond Hill.

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto, with almost 40 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than anyone. We’ve fielded millions … Continue reading

Posted in Market Research | Tagged , , , , , , | Comments Off on Here we grow again! We’re hiring a Project Manager in Richmond Hill.

Thank you, WIRe, for coming to Canada!

After watching WIRe events take place around the world for 12 years, it was very exciting to be a part of the launch in Canada as a sponsor. We’d like to thank WIRe for the great work they do championing … Continue reading

Posted in Market Research | Tagged , , , | Comments Off on Thank you, WIRe, for coming to Canada!

Brands Banking on Experiential Marketing in the Q4 Holiday Season

Alibaba, an online retailer out of China, reported $25 BILLION in sales in one day on November 11, 2018.Deloitte reports online shopping is expected to grow 20% this holiday season accounting for more than 55% of all purchases.One single online … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on Brands Banking on Experiential Marketing in the Q4 Holiday Season

Tim Horton’s in-home coffee offering proves successful after a superior experiential marketing campaign

Assuming you even watch TV now that Netflix has taken over, do you remember seeing this Tim Horton’s ad on TV?For more than 25 years, consumers have enjoyed brew-at-home, single-cup devices like Keurig, Nespresso, and Tassimo. And, over the last … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off on Tim Horton’s in-home coffee offering proves successful after a superior experiential marketing campaign

Ugly Innovations Turned Pretty: Smart glasses that will finally intrigue researchers

Remember these?Google Glass. The most amazing, smartest glasses ever made. Touted as a hands-free device for hands-free workers, they’re the ugliest pair of glasses you’ll ever own. Unless, of course, you’re wearing a pair held together with electrical tape.It’s almost … Continue reading

Posted in Market Research | Tagged , , , , , , | Comments Off on Ugly Innovations Turned Pretty: Smart glasses that will finally intrigue researchers

Tim Horton’s and Hockey: Staying true to your brand’s mission

If you’re Canadian, you don’t just know the Tim Hortons brand, you feel it in your bones. It’s a brand that’s about more than just coffee and donuts. Just hearing the words instantly brings images of Oh Canada and hockey … Continue reading

Posted in Market Research | Tagged , , , , , | Comments Off on Tim Horton’s and Hockey: Staying true to your brand’s mission