Category Archives: Market Research
CAIP Canada welcomes designated members of the former Canadian marketing research association
CAIP Canada has launched the process to welcome designated members of the former Canadian marketing research association. Individuals holding the former Canadian marketing research designation are encouraged to register on the CAIP Canada website to receive the Certified Analytics and … Continue reading
Canadian Viewpoint is on the Women in Research shortlist for the Best Places to Work Award 2019!
Women in Research (WIRe) just announced the shortlist of 22 companies in the running for the WIRe Best Places to Work Award and we’re delighted to see our company is on the list along with one other Canadian company, DIG … Continue reading
‘Tis the season, the GRIT Report season, and we’re in it!
It’s almost like Hanukkah or Christmas. We know it’s coming, we’re eager to see who topped the list, and we’re anxious to see if WE made the list.Well, this year, Canadian Viewpoint made the list! We tied for 13th or … Continue reading
Have car, don’t drive: How market research solved the mystery of car renters who didn’t drive the car anywhere
Making the rounds last week was a news article in The Asahi Shimbun sharing their mysterious problem that a lot of people in Japan were renting cars but never driving them. Given that the company earns at least part of … Continue reading
Bring Us Your Boats! Would your product or service be successful in the Canadian market?
Love it or hate it, Canada is famous for poutine, that ooey gooey concoction of piping hot gravy, thick-cut French fries, and fresh curd cheese. (Canadians know you have to use fresh curd cheese, the kind that was made this … Continue reading
Bitcoin Sentiment Tracker: A national gauge of consumer perceptions and attitudes towards bitcoin, by CorbinPartners Inc. for Payments Canada
As a company that specializes in fieldwork and data collection, Canadian Viewpoint’s work is usually a quiet foundation supporting larger projects. But when we saw Payments Canada’s public report about Bitcoin produced by CorbinPartners, we were pleased to see our … Continue reading
PAIM Canada présente son conseil d’administration fondateur et annonce le recrutement des membres d’une ancienne association de recherche en marketing
May 31, 2019 – TORONTO : Les membres du conseil d’administration fondateur sont heureux d’annoncer l’établissement de PAIM Canada, un nouvel organisme de certification qui offrira l’accréditation de professionnel agréé en analytique et intelligence marketing (PAIM) aux chercheurs canadiens individuels. … Continue reading
CAIP Canada Announces Founding Board; Adoption of Designated Members and Fellows of Former Marketing Research Association in June
May 31, 2019 – TORONTO: The founding board members are pleased to announce the formation of CAIP Canada, a new certification body that will offer the Certified Analytics and Insights Professional (CAIP) designation to individual research practitioners. The initiative is … Continue reading