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Recent Posts
- CRIC Adds Strength and Depth to its Board with Newly Elected Directors Anastasia Arabia (Trend Research), Diana Lucaci (True Impact), Sam Pisani (The Logit Group) and Jason Zweig (Canadian Viewpoint)
- Diversity, Inclusion, and a Candid Conversation with Canadian Viewpoint Colleagues
- 79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.
Category Archives: Market Research
CRIC Adds Strength and Depth to its Board with Newly Elected Directors Anastasia Arabia (Trend Research), Diana Lucaci (True Impact), Sam Pisani (The Logit Group) and Jason Zweig (Canadian Viewpoint)
The Canadian Research Insights Council (CRIC) is pleased to welcome Anastasia Arabia (Trend Research), Diana Lucaci (True Impact), Sam Pisani (The Logit Group) and Jason Zweig (Canadian Viewpoint) to its board of directors. The four new directors were elected from … Continue reading
Posted in Market Research
Tagged #MRX, Board of Directors, CRIC, John Tabone, market research
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Diversity, Inclusion, and a Candid Conversation with Canadian Viewpoint Colleagues
Many people at Canadian Viewpoint contributed thoughts and resources to this post including, among others: Alysha Lee, Beth Depatie, Bryon Seale, Carol Udell, Gity Safai, Jason Zweig, Lisa Wight, Marissa Serrattan, Ryan Magder, Sasha Haig, and Wahib Ali. Racism exists. … Continue reading
Posted in Market Research
Tagged BIPOC, discrimination, diversity, inclusion, POC, privilege, qualitative, racism, workplace
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79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.
The Canadian Viewpoint team has been paying very close attention to the protests both around the world and in our home town, Toronto, Canada. 57% of our team members are visible minorities compared to 52% of people in Toronto so … Continue reading
Posted in Market Research
Tagged analysis, data collection, diversity, equity, fieldwork, inclusion, interview, qualitative
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6 Canadian Founders Who Are the Definition of Turning Inspiration into Innovation
The inspiration for product innovation comes from many different places. Sometimes, it’s a lifestyle change that necessitates new needs that aren’t being met with existing products. Other times, it’s a longing to do and be better, with a focus on … Continue reading
Posted in Market Research
Tagged black founders, Canadian founders, female founders, innovation
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8 Corona Virus Innovations That Will Become Everyday Consumer Items
Remember when people made fun of Whole Foods for selling pre-peeled fruit to lazy shoppers. It was only afterwards that critics realized people with disabilities are unable to eat oranges otherwise. Or all the times that people made fun of … Continue reading
Posted in Market Research
Tagged concept test, customer, focus group, in-depth interview, innovation, mystery shop, pharmaceutical, Pharmacist, qualitative, quantitative, sensory test
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Virtual Workshop: Generating Lead Flow and Making Sales in a Social Distancing Environment
Every business is in the midst of one pivot or another. Whether it’s starting or upping your eCommerce capabilities, repurposing your facilities to meet an urgent need, or transitioning your workforce into a new way of working, we’re all struggling … Continue reading
Posted in Market Research
Tagged #MRX, data collection, innovation, interview, market research, package test, telephone interviewing
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IHUT Safety Procedures Get a Permanent Upgrade at Canadian Viewpoint
As many researchers are doing, we have been paying close attention to the recommendations of Canadian and global epidemiologists, pandemic experts, and government experts. It’s been an intense and necessary education about the interpretation and application of a type of … Continue reading
Posted in Market Research
Tagged CATI, data collection, fieldwork, focus group, IDI, IHUT, in-depth interview, package test, qualitative, sensory test, telephone interviewing
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Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?
Almost overnight, it seemed as though every company conducting research pressed the pause button. Concepts that had been carefully planned over weeks and months no longer seemed quite right. Events depending on experiential research would no longer be possible. In-person … Continue reading
Posted in Market Research
Tagged CATI, COVID, data collection, discussion board, dyad, experiential research, fieldwork, focus group, IDI, in-depth interview, innovation, interview, mystery shop, telephone interviewing
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What is a Booster Sample in Marketing Research Studies and When Should You Use One?
“Additional interviews involving a particular sub-group of a sample to ensure there are sufficient members of the sub-group in the resulting sample.” – Insights Association glossary Let’s consider an example. Suppose you are conducting a nationally representative study of an … Continue reading
Posted in Market Research
Tagged analysis, boost, data collection, fieldwork, package test, packaging, quality assurance, sample, sampling
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Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community
In the face of COVID-19, Canadian Viewpoint remains committed to the health and wellness of its employees and our community, as well as ensuring business continuity for our clients, vendors, and partners. Canadian Viewpoint has multiple lines of business, each … Continue reading
Posted in Market Research
Tagged Corona Virus, COVID, COVID19, data collection, fieldwork, focus group, IDI, IHUT, in-depth interview, mall intercept, mystery shop, on-site, online data collection, package test, sensory test, shop-along, taste test, telephone interviewing
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