Category Archives: Market Research
Canadian Viewpoint Premium Sample – Explore our Canadian proprietary panel and strategies on how to detect and prevent fraud
Exacerbated by the pandemic, fraud spiked 20% in 2020 as digital behaviour shifted. According to Greenbook, new data shows on average, 15% to 30% of market research data is fraudulent. Market research fraud is not a new phenomenon, and it … Continue reading
The future of workplace experience with Canadian Viewpoint
Over two years ago, we were forced to close our office and work from home. Our primary goal was to ensure the safety and wellness of our staff and to secure smooth operations for our clients. We assured our clients … Continue reading
Why is Metaverse important? What is the role of market research in the Metaverse?
The Metaverse is a parallel virtual world that has taken on a life of its own. Many brands have ventured into the next iteration of the internet after Facebook CEO and co-founder Mark Zuckerberg in Connect 2021, announced that his … Continue reading
Explore the Power of AR & VR in Market Research – Unlock Consumer Behavior With Shelf-Testing
Consumers don’t usually consciously think about their process of picking an item off the store shelf, but market researchers do. Here at Canadian Viewpoint, we conduct shelf testing experiences to understand what drives purchases and intent for many industries. In … Continue reading
Why CATI? Top 3 factors that influence the success of your CATI surveys
CATI is one of the most used and efficient market research methodologies that obtains data by integrating four components: computer software, script, interviewer, and participants. In this method, the interviewer follows a computer-generated script and uses a keyboard to record … Continue reading
Celebrating Black History Month: The past, present, and future
Market research hinges on gathering data from a sample population that must represent a diverse audience. When a sample is not representative, it can lead to incorrect results and has ethical consequences. For the past 40+ years, we have ensured … Continue reading
Looking Forward to 2022
The pandemic has disrupted our lives for the past two years. It has forced us to ask and answer questions about our priorities and plans. Last year we focused on the resumption of growth and had to rewrite our strategies … Continue reading
Increase your survey response rates through visual design and usability
Designing an effective questionnaire requires more than just using the right words. While it is essential to ask the right questions, it is also crucial to avoid making design mistakes that could bias the results. Developing survey research takes time, knowledge, and skills. Anyone who writes survey questionnaires wants to be rewarded with high response rates. And you might ask, how does one reduce … Continue reading
WHAT IS A HEATMAP?
One of the key elements of any website or app is the call to action (CTA) buttons. CTAs are commonly used throughout any page, whether your objective is to have your users fill out a form, read your posts, or purchase from your site. … Continue reading
Does Panel Size Matter?
According to Harvard Business School, there are over 30,000 new products introduced every year, and 95 percent fail. Why do products fail so frequently? How do you make sure your product stands out? For decades, researchers have studied consumer behaviours through different methods, such as online and telephone surveys, in-person interviews, in-home usage … Continue reading