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Recent Posts
Category Archives: Market Research
Is consumer recall of past purchases and behaviours fact or fake news?
What did you have for lunch today? What about last Tuesday? What about three weeks ago last Tuesday? Honestly, I have no clue what I had for lunch last Tuesday, let alone three weeks ago. And yet, these are the … Continue reading
Call for Nominations of Candidates for the CRIC Board Elections / Appel de candidatures pour les élections des membres du conseil d’administration du CRIC
The Canadian Research and Insights Council (CRIC) is seeking candidates to fill three vacancies on the Board. Executives of CRIC member companies in good standing are encouraged to get involved and help guide and lead the future of the marketing … Continue reading
Posted in Market Research
Tagged CRIC, John Tabone, market research, standards
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Canadian Viewpoint OmniUber: For flexible and fast custom studies
Canadian Viewpoint has extensive experience conducting online surveys in Canada and the USA. For nearly four decades, we’ve been trusted to successfully sample and survey the most difficult target groups from our proprietary, opt-in, validated panel of consumers and medical … Continue reading
More Naked Packaging Please! The environment needs it and people are demanding it.
Packaging is a double-edged sword. It makes single serve food, beverages, and meals-to-go more practical and convenient. It facilitates safe and speedy transportation from producer to buyer. It helps shoppers quickly identify the products they need and want. At the … Continue reading
Posted in Market Research
Tagged data collection, fieldwork, IHUT, incentive, package test, packaging, panel, sensory test
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Canadian Viewpoint IHUTS, Package, and Product Tests
Canadian Viewpoint has extensive experience conducting in-home and in-facility usage, product, and package tests across Canada and the USA. For nearly four decades, we’ve been trusted to successfully offered a variety of products to consumers for testing in their own … Continue reading
Posted in Market Research
Tagged IHUT, package test, product test, sensory test
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We’re hiring a Market Research Project Coordinator in Richmond Hill, Ontario
Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto, with almost 40 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than anyone. We’ve fielded millions … Continue reading
Posted in Market Research
Tagged career, employment, hiring, market research, project manager, Richmond Hill, Toronto
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Canadian Viewpoint Inc. launches OmniUber, a customized omnibus solution for quick insights
Press ReleaseJuly 26, 2019, Markham: Canadian Viewpoint has launched OmniUber, a flexible and targeted solution to conduct quick, cost effective, customized studies.Available in both Canada and the USA, OmniUber uses custom or census-based targets according to client needs to run … Continue reading
Posted in Market Research
Tagged Omnibus, OmniUber
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CAIP Canada welcomes designated members of the former Canadian marketing research association
CAIP Canada has launched the process to welcome designated members of the former Canadian marketing research association. Individuals holding the former Canadian marketing research designation are encouraged to register on the CAIP Canada website to receive the Certified Analytics and … Continue reading
Posted in Market Research
Tagged CAIP, certification, CRIC, John Tabone, Robert Wong, standards
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Canadian Viewpoint is on the Women in Research shortlist for the Best Places to Work Award 2019!
Women in Research (WIRe) just announced the shortlist of 22 companies in the running for the WIRe Best Places to Work Award and we’re delighted to see our company is on the list along with one other Canadian company, DIG … Continue reading
Posted in Market Research
Tagged Canada, data collection, fieldwork, Toronto, women in research
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‘Tis the season, the GRIT Report season, and we’re in it!
It’s almost like Hanukkah or Christmas. We know it’s coming, we’re eager to see who topped the list, and we’re anxious to see if WE made the list.Well, this year, Canadian Viewpoint made the list! We tied for 13th or … Continue reading
Posted in Market Research
Tagged #GRIT50 #Greenbook #Winning
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