Category Archives: Market Research

How To Design an Effective Mystery Shopper Process Flow

In this age of hyper-competition from digital retailers and marketplaces, customer experience has become the top method of differentiating one brand from another and mystery shopping is a great way to measure this. With this research technique, specially trained shoppers … Continue reading

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10 Tips for Pretesting Research Questionnaires and Generating High Quality Market Data

Congratulations on designing a great questionnaire that is sure to generate insightful and actionable research results. But before going pressing that scary launch button, it’s imperative that you ensure the questionnaire is the highest quality possible. Here are ten tips … Continue reading

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Rigor vs Results: How to give your client disappointing market research results

It’s a situation every market researcher dreads. The results of your research study suggest your client’sSales will plummetNew product concept is a failureAmazing innovation isn’t innovative at allEngagement strategy isn’t resonating with consumersNew leadership isn’t connecting with their employeesAnd now, … Continue reading

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Help! What’s the Difference Between Percents, Percentage Points, Ratios, and Indexes?: A quick guide for users of market research reports

Market research reports and dashboards are full of numbers and terms. If you aren’t completely clear on the terms, it can be nearly impossible to understand which results are genuinely important. Let’s try to understand things better by going through … Continue reading

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Qualitative Research Techniques: How To Recruit Suitable Qualitative Research Participants

Have you ever watched a market research focus group or interview and realized that the participants weren’t quite suited for the occasion? Recruiting great participants has little to do with how friendly or talkative a person is so let’s go … Continue reading

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Qualitative Research Techniques: Eight Characteristics of an Effective Market Research In-Depth Interviewer

It takes a special person to spend 90 minutes individually interviewing research participants about an unknown product and come away with interesting and insightful information. It takes an even more impressive person to be able to do that with 15 … Continue reading

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Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager

February 6, 2019, Markham: Beth Depatie has joined the Canadian Viewpoint team as Call Centre & Project Manager.In this role, Beth will be responsible for managing our Markham call centre operations, including managing day-to-day activities, ensuring telephone research projects are … Continue reading

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The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies

DIY has been a hot topic in the market research space for a number of years, ever since the first truly user-friendly questionnaire design tool was developed. Though DIY is a fabulous way for experienced researchers to get their results … Continue reading

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CRIC News: New Members; Represents Bulk of Industry’s Research Agencies

Canadian Research Insights Council – Le Conseil de recherche et d’intelligence marketing canadien CRIC Announces New Members; Represents Bulk of Industry’s Research Agencies Le français suit TORONTO, January 29, 2019 — The CRIC Board of Directors is pleased to announce … Continue reading

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Qualitative Research Techniques: Nine Attributes of a Successful Focus Group Moderator

A great focus group moderator has an abundance of interpersonal and communication skills that few people have and many people wish they had. If you’re building your learning plan for the year with hopes of becoming a great moderator yourself, … Continue reading

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