Search Results for: sensory tests

When Smell-O-Vision lets you down, a sensory test will cheer you up!

By wearing some hefty goggles, you can experience any imaginable type of inhospitable or impractical environment, from flying through space to swimming with sharks and running around an ant hill. Right now, gaming and entertainment dominate virtual reality (VR) and … Continue reading

Posted in Market Research | Tagged , , , , , , , | Comments Off on When Smell-O-Vision lets you down, a sensory test will cheer you up!

How to Reduce the Risks of Innovation Through Consumer Research

Like the academic strategy of “Publish or Perish,” consumer brands often have a strategy of “Innovate or Die.” Many companies see product and service innovations as one of the most important paths to long-term business success. With innovation being a … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , | Comments Off on How to Reduce the Risks of Innovation Through Consumer Research

Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands

If you were still pondering whether you should be a carnivore, vegetarian, ovo-lacto-vegetarian, pesco-vegetarian, pescatarian, vegan, fruitarian, or omnivore, there is now one more option to add to the list.Flexitarian.As it sounds, flexitarian is a flexible diet. Followers eat pretty … Continue reading

Posted in Market Research | Tagged , , , , | Comments Off on Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands

Tim Horton’s in-home coffee offering proves successful after a superior experiential marketing campaign

Assuming you even watch TV now that Netflix has taken over, do you remember seeing this Tim Horton’s ad on TV?For more than 25 years, consumers have enjoyed brew-at-home, single-cup devices like Keurig, Nespresso, and Tassimo. And, over the last … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off on Tim Horton’s in-home coffee offering proves successful after a superior experiential marketing campaign

When to use a probability versus a nonprobability sample

There are two main types of samples and researchers are regularly at odds with each other over which one is better. In reality, neither is better. Each one is better suited for some needs and less so for other needs. … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , , , | Comments Off on When to use a probability versus a nonprobability sample

When is a mall-intercept the best market research methodology?

As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , , | 1 Comment

Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural setting. If you’ve ever visited a mall (and there are … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , | Comments Off on Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Pink Toast and Other Top Market Research Posts from 2018

In the market research industry, 2018 will forever be known as the arrival year for AI and blockchain (Well done on the first patent, 20/20 research!) In Canada, we also got to witness the birth and growth of a brand-new … Continue reading

Posted in Market Research | Tagged , , , , , , , , | Comments Off on Pink Toast and Other Top Market Research Posts from 2018

Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?

There’s nothing new about food delivery. We’ve been ordering pizza delivered to our front doors for decades and it usually arrives pretty hot within 40 minutes or so, depending on whether you’ve got 1 inch or 3 meters of snow … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , , , , , | Comments Off on Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?

Can market researchers ditch the p-value?

Among quantitative researchers, p-values are a much desired yet disputed topic. P-values help us by identifying the likelihood that two (or more) numbers in our research results would be different by chance, thereby allowing us to identify which products and … Continue reading

Posted in Market Research | Tagged , , , , , , , , , , | Comments Off on Can market researchers ditch the p-value?