Search Results for: sensory tests

The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies

DIY has been a hot topic in the market research space for a number of years, ever since the first truly user-friendly questionnaire design tool was developed. Though DIY is a fabulous way for experienced researchers to get their results … Continue reading

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When Smell-O-Vision lets you down, a sensory test will cheer you up!

By wearing some hefty goggles, you can experience any imaginable type of inhospitable or impractical environment, from flying through space to swimming with sharks and running around an ant hill. Right now, gaming and entertainment dominate virtual reality (VR) and … Continue reading

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7 ways market researchers can expense a summer holiday to Bali, Indonesia

If you’ve been burning the midnight oil, I think we can agree that a vacation to an amazing place like Bali is necessary. But it’s not necessarily cheap. Fortunately, we’ve come up with 7 reasons your employer should pay for … Continue reading

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Thank you millennials for bringing healthy and flavourful back to food

We’ve all read the posts about how millennials killed fabric softener, banks, and bar soap. Millennials became the much-appreciated scapegoat for nearly any kind of product that failed to disrupt and meet the evolving needs of today’s consumers. But isn’t … Continue reading

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Marketing Research Essentials: How to Reduce the Risks of Marketing Innovation Through Consumer Research

Like the academic strategy of “Publish or Perish,” consumer brands often have a strategy of “Innovate or Die.” Many companies see product and service innovations as one of the most important paths to long-term business success. With innovation being a … Continue reading

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Flexitarianism: A new eating lifestyle impacting new product development for food and beverage brands

If you were still pondering whether you should be a carnivore, vegetarian, ovo-lacto-vegetarian, pesco-vegetarian, pescatarian, vegan, fruitarian, or omnivore, there is now one more option to add to the list.Flexitarian.As it sounds, flexitarian is a flexible diet. Followers eat pretty … Continue reading

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Tim Horton’s in-home coffee offering proves successful after a superior experiential marketing campaign

Assuming you even watch TV now that Netflix has taken over, do you remember seeing this Tim Horton’s ad on TV?For more than 25 years, consumers have enjoyed brew-at-home, single-cup devices like Keurig, Nespresso, and Tassimo. And, over the last … Continue reading

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When to use a probability versus a nonprobability sample

There are two main types of samples and researchers are regularly at odds with each other over which one is better. In reality, neither is better. Each one is better suited for some needs and less so for other needs. … Continue reading

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When is a mall-intercept the best market research methodology?

As the name suggests, mall-intercept studies entail intercepting people at a mall in order to engage in a dialogue and gather their opinions about a pre-determined topic using either qualitative or quantitative techniques. As with any research methodology, there are … Continue reading

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Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property

Some people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people in a neutral, natural setting. If you’ve ever visited a mall (and there are … Continue reading

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