Do you know whether frozen turkeys, beer, or fresh salads can take advantage of the In-Home Usage Test methodology? (Yes, they all can!) Or when to use an IHUT vs Cental Location Testing? Or how many extra products to request […]
By wearing some hefty goggles, you can experience any imaginable type of inhospitable or impractical environment, from flying through space to swimming with sharks and running around an ant hill. Right now, gaming and entertainment dominate virtual reality (VR) and […]
Locating suitable candidates to participate in a study can be challenging. Asking people to be a part of qualitative research, whether that involves in-person interviews as part of a mall intercept or online or offline focus groups at central locations […]
Discover Enhanced In-Facility Research Experience with Canadian Viewpoint – Offering Cost-Effective and Well-Equipped Solutions for Streamlined Data Collection In the post-COVID era, when consumer shopping behaviours are constantly changing, gaining an understanding of your target audience is vital for making […]
We have conducted mall intercept studies for over 40 years and are a leading authority on this valuable technique in Canada with access to most major cities. Unlike many firms, we have not abandoned the methodology. Why? Advantages Mall-intercept research […]
Mall intercept CVI started conducting mall intercept studies over 40 years ago and is considered one of the leading authorities in Canada. Many firms have long since abandoned this methodology, but there are many advantages with it. Some studies just […]
If you’ve been burning the midnight oil, I think we can agree that a vacation to an amazing place like Bali is necessary. But it’s not necessarily cheap. Fortunately, we’ve come up with 7 reasons your employer should pay for […]
We’ve all read the posts about how millennials killed fabric softener, banks, and bar soap. Millennials became the much-appreciated scapegoat for nearly any kind of product that failed to disrupt and meet the evolving needs of today’s consumers. But isn’t […]
Like the academic strategy of “Publish or Perish,” consumer brands often have a strategy of “Innovate or Die.” Many companies see product and service innovations as one of the most important paths to long-term business success. With innovation being a […]
