Do you know whether frozen turkeys, beer, or fresh salads can take advantage of the In-Home Usage Test methodology? (Yes, they all can!)
Or when to use an IHUT vs Cental Location Testing?
Or how many extra products to request when you’re running an IHUT?
As with most research methodologies, a lot of details go into making a project successful. That includes knowing both the advantages and disadvantages of each potential methodology. It includes knowing the basic processes, the current trends, and all the nitty gritty details of project management and production.
To help you plan a bit better and feel more comfortable with launching IHUTs, product tests, and package tests, we’ve created “Your Plain Language Guide to Product and Package Testing.” It’s free and you can download it without registering.
And when you are ready to get into the nitty gritty details, feel free to ask us anything! We’ve tested fresh, frozen, and fragile products all across Canada and can help you conduct a successful product test.
We are your Canadian product test experts!
You might like to read these:
- Mall intercept research: A quick guide to pros, cons, and the safety of your intellectual property
- The Pros and Cons of Telephone Research
- Research and Analytics Dashboards: From Idea to Design
With nearly 40 years of experience, Canadian Viewpoint is a field and data collection company that specializes in English and French offline and online services. We offer sample, programming>, hosting, mall intercepts, pre-recruits, central location recruitment, mystery shopping, site interviews, IHUTs, sensory testing, discussion boards, CATI, facial coding, and other innovative technologies. Learn more about our services on our website. Canadian Viewpoint is a founding board member of CRIC (Canadian Research Insights Council) and named on both the 2019 GRIT Top 50 list of Emerging Players and Women in Research shortlist for Best Places to Work.
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