Canada – Hybrid (Must be physically located in Canada) 

Company

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto, with almost 45 years of experience in both qualitative and quantitative research methodologies. We know Canadian research better than anyone. We have fielded millions of surveys, completed thousands of face-to-face interviews, and recruited thousands of focus group participants. We’ve built cool new technologies that allow our clients to conduct eye-tracking, heat maps, facial coding research, and more. We love giving our clients a full set of customizable options to meet their various needs.

We celebrate, support, and thrive on diversity among our employees. We are committed to equal employment opportunity regardless of race, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Position Overview

The Strategic Marketing Manager is a full-time, permanent role responsible for leading the strategic development, implementation, and performance optimization of all marketing initiatives for Canadian Viewpoint and its sub-brand, SurveyLion. This leader oversees both digital and traditional marketing functions, aligns cross-functional teams, and ensures company marketing efforts directly support business growth, customer engagement, and brand consistency.

The Strategic Marketing Manager reports to the Vice President of Canadian Viewpoint.

Key Responsibilities

Strategic Leadership & Brand Management

· Develop, implement, and continually refine integrated marketing strategies across Canadian Viewpoint and SurveyLion to drive acquisition, retention, and growth.
· Establish, track, and report on key performance indicators (KPIs) for all major marketing activities.
· Ensure brand messaging is consistent and differentiated across all channels and customer touchpoints.
· Work closely with executive leadership to align marketing initiatives with broader business goals and timelines.

Campaign & Content Management

· Plan, execute, and optimize content strategy including blog articles, newsletters, social media, email campaigns, sales collateral, and web content.
· Oversee the creation and deployment of marketing materials using platforms such as Pardot and Salesforce, ensuring proper segmentation, personalization, and performance tracking.
· Manage and own end-to-end email campaign creation, testing, scheduling, and post-campaign analytics.

Digital Marketing & Paid Media

· Lead development and execution of digital and paid media campaigns; analyze and optimize for performance metrics (e.g., engagement, conversions, CPA).
· Manage paid media integrations to maximize channel performance and ROI.

Affiliate & Partnership Management

· Oversee all affiliate partner programs for SurveyLion: manage relationships, communication, performance reporting, fraud monitoring, and data reconciliation.
· Maintain and update affiliate tracking systems and participate in regular communications and reporting with affiliate partners, ensuring accuracy and transparency.

Data, Reporting & Analytics

· Prepare regular marketing performance reports (biweekly, monthly, quarterly) tracking website, social media, email, and campaign success against KPIs.
· Analyze campaign and channel data to inform decision-making and recommend improvements.

Customer & Client Engagement

· Drive initiatives to engage, win back, and retain clients, including targeted outreach to lapsed customers and handling client feedback surveys.
· Coordinate the CSAT survey process and incentives, ensuring timely, personalized follow-up with participants.

Vendor & Budget Management

· Negotiate and manage relationships with vendors and partners, ensuring adherence to budget and performance standards.
· Oversee project timelines, budget tracking, and effective use of external resources.

Awards, Recognition & Thought Leadership

· Manage all aspects of award submissions and industry recognition opportunities, including content development and process tracking.