For over 40 years, we’ve held to our tagline: “Real people, real solutions, real data.” This commitment has only grown stronger with time. Today, we emphasize “real data” more than ever, because we know reliable research starts with authentic people. […]
Discover the transformative power of listening to your consumers with Canadian Viewpoint’s expert market research services. Learn how tailored feedback collection and strategic insights can elevate your brand’s engagement and growth. Dive into the advantages of leveraging consumer feedback for informed decision-making and stronger customer connections. Read more >
Canadian Viewpoint is a one-stop market research data collection and fieldwork company with over 40 years of experience. We transitioned to online surveys over two decades ago, embracing the digital era. Over the years, we’ve continually refined and enhanced our […]
Market Research is primarily concerned with gaining an understanding of people’s thoughts and opinions. The emergence of Artificial Intelligence (AI) has raised some concerns among industry experts. This is due to the fact that software powered by AI can generate […]
Background The rise in survey fraud has posed significant challenges to maintaining data integrity. Market research data is susceptible to fraud, with recent statistics from Greenbook revealing an average fraud rate ranging from 15% to 30%. To address this growing […]
Intercept research is a type of market research that involves approaching potential participants in a natural setting, such as a mall or store, to gather valuable data. These conversations or dialogues between trained interviewers and participants can cover a range […]
Discover Enhanced In-Facility Research Experience with Canadian Viewpoint – Offering Cost-Effective and Well-Equipped Solutions for Streamlined Data Collection In the post-COVID era, when consumer shopping behaviours are constantly changing, gaining an understanding of your target audience is vital for making […]
Exacerbated by the pandemic, fraud spiked 20% in 2020 as digital behaviour shifted. According to Greenbook, new data shows on average, 15% to 30% of market research data is fraudulent. Market research fraud is not a new phenomenon, and it […]
Over two years ago, we were forced to close our office and work from home. Our primary goal was to ensure the safety and wellness of our staff and to secure smooth operations for our clients. We assured our clients […]
The Metaverse is a parallel virtual world that has taken on a life of its own. Many brands have ventured into the next iteration of the internet after Facebook CEO and co-founder Mark Zuckerberg in Connect 2021, announced that his […]
