Category Archives: Market Research

CRIC Issues New Public Opinion Research Standards to Enhance Quality of Polls and Promote Transparency / Le CRIC publie de nouvelles normes de recherche sur l’opinion publique pour améliorer la qualité des sondages électoraux et promouvoir la transparence

September 19, 2019: Polls strengthen democracy by giving voice and influence to Canadians. In advance of the federal elections, the Canadian Research Insights Council (CRIC) issued today Canadian-specific standards on the conduct and release of public opinion research. The new … Continue reading

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A practical explanation of transparency for market and social researchers

The ICC/ESOMAR International Code on Market, Opinion, and Social Research and data Analytics identifies three fundamental principles for researchers. The first one focuses on transparency: When collecting personal data from data subjects for the purpose of research, researchers must be … Continue reading

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It’s not easy to write a questionnaire and this is the proof

If you’re reading this post, chances are you know how to write. You’ve been writing your name since you were 4 years of age and you’ve been writing well composed sentences since you were about 10 years of age. Of … Continue reading

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What if everything you’re doing to design a marketing research study is wrong?

Chances are, most everything you’re doing when it comes to marketing research is based on a template. You’ve got standardized questionnaire modules that you tweak and edit so that they’re relevant to each project. You’ve got a set of 3 … Continue reading

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Is consumer recall of past purchases and behaviours fact or fake news?

What did you have for lunch today? What about last Tuesday? What about three weeks ago last Tuesday? Honestly, I have no clue what I had for lunch last Tuesday, let alone three weeks ago. And yet, these are the … Continue reading

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Call for Nominations of Candidates for the CRIC Board Elections / Appel de candidatures pour les élections des membres du conseil d’administration du CRIC

The Canadian Research and Insights Council (CRIC) is seeking candidates to fill three vacancies on the Board. Executives of CRIC member companies in good standing are encouraged to get involved and help guide and lead the future of the marketing … Continue reading

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Canadian Viewpoint OmniUber: For flexible and fast custom studies

Canadian Viewpoint has extensive experience conducting online surveys in Canada and the USA. For nearly four decades, we’ve been trusted to successfully sample and survey the most difficult target groups from our proprietary, opt-in, validated panel of consumers and medical … Continue reading

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More Naked Packaging Please! The environment needs it and people are demanding it.

Packaging is a double-edged sword. It makes single serve food, beverages, and meals-to-go more practical and convenient. It facilitates safe and speedy transportation from producer to buyer. It helps shoppers quickly identify the products they need and want. At the … Continue reading

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Canadian Viewpoint IHUTS, Package, and Product Tests

Canadian Viewpoint has extensive experience conducting in-home and in-facility usage, product, and package tests across Canada and the USA. For nearly four decades, we’ve been trusted to successfully offered a variety of products to consumers for testing in their own … Continue reading

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We’re hiring a Market Research Project Coordinator in Richmond Hill, Ontario

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto, with almost 40 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than anyone. We’ve fielded millions … Continue reading

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