Category Archives: Market Research

Why Don’t Research Access Panels Match Census Demographics?

When you need to gather opinions from hundreds or thousands of people from across the country, research access panels are a great option. People have already consented to be contacted and share their opinions about a variety of topics, and … Continue reading

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Why Is The Number Of Panelists Not The Best Criteria For Judging An Access Panel?

Research access panels are often the perfect way to gather opinions from hundreds or thousands of people from across the country. People have already consented to be contacted and share their opinions about a variety of topics, and they feel … Continue reading

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The link between accessibility and growing your brand

8% of Americans have difficulty lifting or grasping. 8% of Americans have a vision impairment. 15% of Americans have a cognitive, mental, or emotional impairment. In total, about 19% of Americans and 22% of Canadians have a disability. These staggering … Continue reading

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Download Our New eBook: Your Plain Language Guide to In-Home Product and Package Tests

Do you know whether frozen turkeys, beer, or fresh salads can take advantage of the In-Home Usage Test methodology? (Yes, they all can!) Or when to use an IHUT vs Cental Location Testing? Or how many extra products to request … Continue reading

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Spark New Connections: WIRe’s Third Event In Toronto!

Once again, the team at Canadian Viewpoint is delighted to help support Canada’s only WIRe chapter, based in Toronto. On Thursday, November 14th, at 7pm, anyone who works in marketing research, or in an industry that supports marketing research, is … Continue reading

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Five Consumer Brands Leading With Sustainability

Sustainability is finally a hot topic for most global companies that want to show consumers they deserve a spot in their consideration set. With a focus on sustainability, companies give back to the people, and the environment for that matter, … Continue reading

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Design Thinking for Market Researchers

The term Design Thinking can be intimidating. You’ve probably heard it used in lofty, high level terms times by highly creative people. But Design Thinking isn’t just for creative people building innovative new products. It’s an extremely relatable way of … Continue reading

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Network with other research, analytics and insights professionals and get inspired at TEDxToronto

The Canadian Research Insights Council (CRIC) is excited to be partnering with TEDxToronto to provide research, analytics and insights professionals with exclusive access to the 11th annual TEDxToronto, a day-long showcase of inspiring ideas from innovators and change-makers including Danielle … Continue reading

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How to write open-ended questions that lead to actionable insights

Whether you conduct interviews, discussion boards, focus groups, shop-alongs, questionnaires, or something else, open-ended questions are the most powerful questions that researchers have in their toolbox. The value they generate is undeniable. Let’s work through some of the pros and … Continue reading

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Focus Groups Are Better Than Biometrics for Marketing Research

Yes, that’s a clickbait title. It’s also a very common and genuine sentiment. If you run a quick search on Twitter for “better than focus groups,” you can see that they take a lot of heat for not being the … Continue reading

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