Category Archives: Market Research

Can you guess my bias?

Can you? Can you guess my bias? Am I biased against products that are sustainable because they aren’t effective? Am I biased against products that are NOT sustainable because they destroy the earth? Am I biased against products that are … Continue reading

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Canadian Viewpoint’s Commitment to Research Standards, Privacy, and Ethics

CEO Declaration of Compliance with the Canadian Code of Market, Opinion, and Social Research and Data Analytics I certify that Canadian Viewpoint Inc has reviewed the requirements of the CRIC Canadian Code of Market, Opinion and Social Research and Data … Continue reading

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Sampling Is Easy

  Sampling is really easy. You just need to know where your target audience is. Whether they have a computer at home or have to go to a public library to borrow one. Whether they have a mobile phone to … Continue reading

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October 8, 2020: Attend CRIC Webinar to learn about ISO 20252:2019 Requirements for CRIC Agency Members

-CRIC Once Again Raises the Bar on Quality Research in Canada-As the standard-bearer for quality research in Canada, the Canadian Research Insights Council (CRIC) is pleased to announce a webinar to introduce Agency Members to ISO 20252:2019 Market, opinion and … Continue reading

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Canadian Viewpoint Is Hiring for Multiple Project Management and Business Development Roles in Richmond Hill, Ontario

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto, with almost 40 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than anyone. We’ve fielded millions … Continue reading

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Reconnect and Refocus: Join the September 30th Women In Research virtual event in Toronto

Are you ready to reconnect with other insights and data professionals in Toronto? We are too so get your clicking finger ready! Canadian Viewpoint is a proud sponsor of the Toronto chapter of Women in Research (WIRe) which will be … Continue reading

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What is the CRIC Pledge to Canadians?

Your voice counts! By participating in marketing, social, and public opinion research, your opinions help influence the things that matter most to you. This includes government policies and programs and the development of products and services that better meet your … Continue reading

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CRIC Pledge to Canadians Helps Distinguish Legitimate Research Requests from Illegitimate or Fraudulent Requests

The Canadian Research Insights Council (CRIC) is pleased to announce the launch of the CRIC Pledge to Canadians. The CRIC Pledge highlights the commitment of CRIC members to the highest ethical standards and helps Canadians distinguish requests to participate in … Continue reading

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How to create more inclusive data collection tools and benefit from more actionable market research results

From a land solely populated by indigenous peoples, the last five hundred or so years brought an influx of people from all over the world to what is now Canada. According to 2016 census data, about 22% of people in … Continue reading

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CRIC Commits to Action – Encourages Industry Support to Confront Exclusion and Racism in Canada’s Research, Analytics and Insights Industry

The Canadian Research Insights Council (CRIC), Canada’s voice of the research, analytics and insights industry, condemns racism and discrimination in any form and believes our industry has an important role to play in pushing for progress.As a first step, CRIC … Continue reading

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