Category Archives: Market Research

How to design market research telephone interviews that generate top quality data

Despite the massive success of online surveys and the growing use of chatbot and artificial intelligence voice surveys, telephone surveys continue to be a popular research methodology. Whether you need qualitative or quantitative data, a telephone call is a great … Continue reading

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TORONTO, April 15, 2019 – Canadian Survey Research Insights Council (CRIC) made several major announcements at its town hall meeting held April 3 in Toronto

Key Decisions Announced at April 3 Town Hall Meeting Appointment of CRIC’s new Chief Administrative OfficerAdoption of CRIC’s Global Standards Plus FrameworkNew CRIC Accreditation Process to be DevelopedNew Associate Member CategoriesNew Analytics and Certification College for Individual PractitionersNew Registration System for … Continue reading

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Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes

In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, … Continue reading

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Advantages of Qualitative Research: System 1, serendipity, and a bird in the hand

Qualitative research includes an extraordinary range of highly useful techniques. It includes techniques where numbers don’t matter (very much) and straying from the plan (a little bit) is a good thing. But what, specifically, is so great about qualitative research? … Continue reading

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Former PMRS President John Tabone appointed CRIC’s Interim Chief Administrative Officer

April 1, 2019 – TORONTO: The CRIC Board of Directors is pleased to announce that John Tabone has accepted the position of Interim Chief Administrative Officer effective immediately. John brings over 20 years of experience in research and association leadership.During … Continue reading

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CRIC Statement in response to news that MRIA has been re-launched

March 27, 2019, Toronto – Members of CRIC may have received news today that a small group of individuals including executives from Mainstreet Research and Campaign Research have purchased the intellectual property assets of the former MRIA.The CRIC board does … Continue reading

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How To Design an Effective Mystery Shopper Process Flow

In this age of hyper-competition from digital retailers and marketplaces, customer experience has become the top method of differentiating one brand from another and mystery shopping is a great way to measure this. With this research technique, specially trained shoppers … Continue reading

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10 Tips for Pretesting Research Questionnaires and Generating High Quality Market Data

Congratulations on designing a great questionnaire that is sure to generate insightful and actionable research results. But before going pressing that scary launch button, it’s imperative that you ensure the questionnaire is the highest quality possible. Here are ten tips … Continue reading

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Rigor vs Results: How to give your client disappointing market research results

It’s a situation every market researcher dreads. The results of your research study suggest your client’sSales will plummetNew product concept is a failureAmazing innovation isn’t innovative at allEngagement strategy isn’t resonating with consumersNew leadership isn’t connecting with their employeesAnd now, … Continue reading

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Help! What’s the Difference Between Percents, Percentage Points, Ratios, and Indexes?: A quick guide for users of market research reports

Market research reports and dashboards are full of numbers and terms. If you aren’t completely clear on the terms, it can be nearly impossible to understand which results are genuinely important. Let’s try to understand things better by going through … Continue reading

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