Have you ever watched a market research focus group or interview and realized that the participants weren’t quite suited for the occasion? Recruiting great participants has little to do with how friendly or talkative a person is so let’s go […]
It takes a special person to spend 90 minutes individually interviewing research participants about an unknown product and come away with interesting and insightful information. It takes an even more impressive person to be able to do that with 15 […]
February 6, 2019, Markham: Beth Depatie has joined the Canadian Viewpoint team as Call Centre & Project Manager. In this role, Beth will be responsible for managing our Markham call centre operations, including managing day-to-day activities, ensuring telephone research projects […]
DIY has been a hot topic in the market research space for a number of years, ever since the first truly user-friendly questionnaire design tool was developed. Though DIY is a fabulous way for experienced researchers to get their results […]
Canadian Research Insights Council – Le Conseil de recherche et d’intelligence marketing canadien CRIC Announces New Members; Represents Bulk of Industry’s Research Agencies Le français suit TORONTO, January 29, 2019 — The CRIC Board of Directors is pleased to announce […]
A great focus group moderator has an abundance of interpersonal and communication skills that few people have and many people wish they had. If you’re building your learning plan for the year with hopes of becoming a great moderator yourself, […]
Like the academic strategy of “Publish or Perish,” consumer brands often have a strategy of “Innovate or Die.” Many companies see product and service innovations as one of the most important paths to long-term business success. With innovation being a […]
In the market research industry, 2018 will forever be known as the arrival year for AI and blockchain (Well done on the first patent, 20/20 research!) In Canada, we also got to witness the birth and growth of a brand-new […]
If you were still pondering whether you should be a carnivore, vegetarian, ovo-lacto-vegetarian, pesco-vegetarian, pescatarian, vegan, fruitarian, or omnivore, there is now one more option to add to the list. Flexitarian. As it sounds, flexitarian is a flexible diet. Followers […]
Update Statement: CRIC Makes Key Decisions at November Board Meeting: Membership to open soon for industry; Canadian solution for CMRP; Standards and Advocacy TORONTO, November 27, 2018—Key decisions were made at a November 13 Board Meeting of the Canadian Research […]
