Category Archives: Uncategorized

Harnessing the Power of Mystery Shopping to Elevate Your Brand

Harnessing the Power of Mystery Shopping to Elevate Your Brand

Posted on June 20, 2023

In today’s era of intense competition among digital retailers and marketplaces, providing an exceptional customer experience has emerged as one of the most effective strategies for setting one brand apart. To gauge the effectiveness of a company’s brand promise, mystery […]

Case Study: Leveraging AI Technology to Combat Survey Fraud 

Case Study: Leveraging AI Technology to Combat Survey Fraud 

Posted on June 14, 2023

Background  The rise in survey fraud has posed significant challenges to maintaining data integrity. Market research data is susceptible to fraud, with recent statistics from Greenbook revealing an average fraud rate ranging from 15% to 30%. To address this growing […]