Tag Archives: data quality

(English) Is consumer recall of past purchases and behaviours fact or fake news?

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How to design market research telephone interviews that generate top quality data

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(English) 10 Tips for Pretesting Research Questionnaires and Generating High Quality Market Data

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(English) The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies

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(English) An ounce of fatigue prevention is worth a pound of data quality

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(English) Research and Analytics Dashboards: Creating quality visualizations

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(English) 9 Essential Checks for a Questionnaire Pilot Test

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5 free ways to increase questionnaire engagement

My questionnaire is the most interesting and engaging questionnaire ever written.Not.Every researcher likes to think that the questionnaires they write are of excellent quality and highly engaging. That’s a worthy goal, and one we should strive for everyone time we … Continue reading

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Are your research screeners kicking out the most insightful questionnaire participants?

We know who our target research audience is. Or do we?Conducting market research for your product or service usually means targeting your brand users. Who better to explain the good, the bad, and the ugly than those who already use … Continue reading

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Should I worry if a focus group participant contradicts themselves?

Though their use has somewhat declined given the arrival of the accessible internet, focus groups are still a very much needed tool in the market researchers toolkit. Indeed, based solely on a Google Trends chart, we’ve relied on them quite … Continue reading

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