Tag Archives: data quality

CRIC Issues New Public Opinion Research Standards to Enhance Quality of Polls and Promote Transparency / Le CRIC publie de nouvelles normes de recherche sur l’opinion publique pour améliorer la qualité des sondages électoraux et promouvoir la transparence

September 19, 2019: Polls strengthen democracy by giving voice and influence to Canadians. In advance of the federal elections, the Canadian Research Insights Council (CRIC) issued today Canadian-specific standards on the conduct and release of public opinion research. The new … Continue reading

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Is consumer recall of past purchases and behaviours fact or fake news?

What did you have for lunch today? What about last Tuesday? What about three weeks ago last Tuesday? Honestly, I have no clue what I had for lunch last Tuesday, let alone three weeks ago. And yet, these are the … Continue reading

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How to design market research telephone interviews that generate top quality data

Despite the massive success of online surveys and the growing use of chatbot and artificial intelligence voice surveys, telephone surveys continue to be a popular research methodology. Whether you need qualitative or quantitative data, a telephone call is a great … Continue reading

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10 Tips for Pretesting Research Questionnaires and Generating High Quality Market Data

Congratulations on designing a great questionnaire that is sure to generate insightful and actionable research results. But before going pressing that scary launch button, it’s imperative that you ensure the questionnaire is the highest quality possible. Here are ten tips … Continue reading

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The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies

DIY has been a hot topic in the market research space for a number of years, ever since the first truly user-friendly questionnaire design tool was developed. Though DIY is a fabulous way for experienced researchers to get their results … Continue reading

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An ounce of fatigue prevention is worth a pound of data quality

Survey fatigue has been a hot topic ever since panel companies solved the problem of putting surveys online (CanView has been doing online research for more than two decades and offline research for nearly four decades!). It became really easy, … Continue reading

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Research and Analytics Dashboards: Creating quality visualizations

In a previous post, Research and Analytics Dashboards: From idea to design, we talked about the key components for planning a research data dashboard including knowing your audience, focusing on key metrics, and organizing the components into meaningful stories.In this … Continue reading

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9 Essential Checks for a Questionnaire Pilot Test

When you’ve finally finished writing your questionnaire, after you’ve written, rewritten, and edited it ten times and the client has rewritten and edited it another ten times, you’re ready to test it in field with a small percentage of your … Continue reading

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5 free ways to increase questionnaire engagement

My questionnaire is the most interesting and engaging questionnaire ever written.Not.Every researcher likes to think that the questionnaires they write are of excellent quality and highly engaging. That’s a worthy goal, and one we should strive for everyone time we … Continue reading

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Are your research screeners kicking out the most insightful questionnaire participants?

We know who our target research audience is. Or do we?Conducting market research for your product or service usually means targeting your brand users. Who better to explain the good, the bad, and the ugly than those who already use … Continue reading

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