Tag Archives: IHUT
(English) How to write open-ended questions that lead to actionable insights
Posted in étude de marché
Tagged CATI, data collection, discussion board, focus group, IDI, IHUT, in-depth interview, interview, shop-along, small group, telephone interviewing, web assisted telephone interviewing
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(English) Focus Groups Are Better Than Biometrics for Marketing Research
Posted in étude de marché
Tagged analysis, data collection, fieldwork, focus group, IDI, IHUT, interview, mall intercept, mystery shop, package test, telephone interviewing
Commentaires fermés sur (English) Focus Groups Are Better Than Biometrics for Marketing Research
(English) More Naked Packaging Please! The environment needs it and people are demanding it.
Posted in étude de marché
Tagged data collection, fieldwork, IHUT, incentive, package test, packaging, panel, sensory test
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(English) Canadian Viewpoint IHUTS, Package, and Product Tests
Posted in étude de marché
Tagged IHUT, package test, product test, sensory test
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(English) Beth Depatie Joins Canadian Viewpoint as Call Centre & Project Manager
Posted in étude de marché
Tagged Beth Depatie, CATI, central location, data collection, fieldwork, IDI, IHUT, in-depth interview, interview, qualitative, quantitative, telephone interviewing, Toronto, web assisted telephone interviewing
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(English) The Value Is More Than The Nitty Gritty Details: Launching High Quality IHUTS and Product Tests for Marketing Research Studies
Posted in étude de marché
Tagged data collection, data quality, fieldwork, focus group, IHUT, in-home, mall intercept, package test, packaging, taste test
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(English) Ugly Innovations Turned Pretty: Smart glasses that will finally intrigue researchers
Posted in étude de marché
Tagged facial coding, fieldwork, focus group, IDI, IHUT, innovation, interview
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(English) Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?
Posted in étude de marché
Tagged apps, Cineplex, data collection, DoorDash, fieldwork, Foodora, home delivery, IHUT, Just-Eat, package test, packaging, sensory test, Skip the Dishes, Tim Horton’s, Uber Eats
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(English) What are the key features of a perfect package test?
Posted in étude de marché
Tagged concept test, customer, data collection, EyeHome™, facial coding, FACS, fieldwork, focus group, IDI, IHUT, in-depth interview, package test, packaging, qualitative, quantitative
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