Tag Archives: IHUT

(English) Ugly Innovations Turned Pretty: Smart glasses that will finally intrigue researchers

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(English) Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery services?

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(English) What are the key features of a perfect package test?

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(English) When to use a probability versus a nonprobability sample

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(English) Full Service or Specialized Service: Which research provider is right for you?

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(English) Where does qualitative research stand today: Thoughts on the 2017 Q3/4 GRIT Report

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See you at the Insights Association GLC Winter Conference

From January 17 to 19, 2018, the Great Lakes Chapter of the Insights Association will be holding their winter conference in Ft. Lauderdale. Not only does the location and venue look fabulous, the speaker line up looks excellent too! You … Continue reading

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Why would anyone use a biased snowball sample for legitimate research?

What is a snowball sample?As I write this, snowflakes are floating by my window making for the perfect winter setting. If I’m lucky, the temperature will hover at the precise point where it is both cold enough and warm enough — cold … Continue reading

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What products work well for the IHUT research methodology?

By Kim StorerYour imagination is the limit! While IHUTs are not recommended for very expensive or confidential products, consumers can test nearly anything in the comfort of their own home.Consumables: It doesn’t matter if a product needs to stay frozen … Continue reading

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What are the disadvantages of the IHUT research methodology?

By Kim StorerIt’s a bit difficult to list out the disadvantages of IHUTs as the advantages are so abundant. But, even the best of products aren’t always best for IHUT testing. Let’s consider some reasons why you might choose a … Continue reading

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