Market Research Blog

Recruiting participants for market research projects requires careful planning and strategic execution. One of the key challenges researchers often face is sourcing the right respondents while ensuring high-quality data and maintaining privacy compliance. While recruiters often rely on proprietary databases […]

In a fast-paced world where quick, cost-effective, and reliable data is crucial, OmniUber-XL© delivers a standout performance. We often hear from our clients and partners about the challenges of tight budgets and pressing deadlines. While Omnibus can be an efficient […]

This Thanksgiving, Canadian Viewpoint is giving back to our clients, partners, and the industry that has supported our journey for over 40 years. We are thrilled to announce our latest initiative: a unique opportunity for our partners to receive a […]

When developing branding and packaging, designing tools and websites, or creating surveys, brands often prioritize functionality and aesthetics. However, accessibility is a critical component that should not be overlooked. According to Statistics Canada, as of 2022, approximately 27% of Canadians […]

In today’s highly competitive market, capturing consumers’ attention is more challenging than ever, particularly given their increasingly shorter attention spans. Gathering feedback from your current users or the market as a whole is beneficial for brands. By conducting on-site activations, […]