Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Creating Inclusive Surveys – Best Practices for Demographic Questions 

Creating Inclusive Surveys – Best Practices for Demographic Questions 

Posted on January 28, 2025

As society evolves, the questions we ask in surveys are changing to reflect growing expectations for inclusivity and representation. Participants now expect inclusive options that align with their identities, ensuring representation for minorities and underrepresented groups. This shift toward inclusivity […]

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Leave the Bus Behind, Get on OmniUber-XL © 

Leave the Bus Behind, Get on OmniUber-XL © 

Posted on December 23, 2024

In a fast-paced world where quick, cost-effective, and reliable data is crucial, OmniUber-XL© delivers a standout performance. We often hear from our clients and partners about the challenges of tight budgets and pressing deadlines. While Omnibus can be an efficient […]

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Physical Cheque Payments: Our Gold Standard for Verification and Authenticity

Physical Cheque Payments: Our Gold Standard for Verification and Authenticity

Posted on November 19, 2024

For over 40 years, we’ve held to our tagline: “Real people, real solutions, real data.” This commitment has only grown stronger with time. Today, we emphasize “real data” more than ever, because we know reliable research starts with authentic people. […]

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5 Essential Practices to Ensure High-Quality Online Sample for Your Research 

5 Essential Practices to Ensure High-Quality Online Sample for Your Research 

Posted on October 23, 2024

At Canadian Viewpoint, we know that high-quality data is the cornerstone of successful market research. With decades of expertise in data collection and panel management, our proprietary panel, SurveyLion, is one of Canada’s largest and most trusted. Our panel consists […]

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Toolsgiving: A Gift of Innovation – Canadian Viewpoint Offers Free Custom Tool Builds in Thanksgiving Contest 

Toolsgiving: A Gift of Innovation – Canadian Viewpoint Offers Free Custom Tool Builds in Thanksgiving Contest 

Posted on October 2, 2024

This Thanksgiving, Canadian Viewpoint is giving back to our clients, partners, and the industry that has supported our journey for over 40 years. We are thrilled to announce our latest initiative: a unique opportunity for our partners to receive a […]

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Optimize Ads with Canadian Viewpoint: Ensuring Success Before Launch 

Optimize Ads with Canadian Viewpoint: Ensuring Success Before Launch 

Posted on September 26, 2024

Creating an advertisement that resonates with the intended audience is crucial, whether the goal is to boost sales, build brand awareness, or drive engagement. Regardless of the budget or the involvement of a high-profile influencer or celebrity, if the targeted […]

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Success Through Inclusivity: The Impact of Accessible Design  

Success Through Inclusivity: The Impact of Accessible Design  

Posted on August 13, 2024

When developing branding and packaging, designing tools and websites, or creating surveys, brands often prioritize functionality and aesthetics. However, accessibility is a critical component that should not be overlooked. According to Statistics Canada, as of 2022, approximately 27% of Canadians […]

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Seasonal Strategies: Engaging Your Audience and Gathering Data Through On-Site Activations

Seasonal Strategies: Engaging Your Audience and Gathering Data Through On-Site Activations

Posted on July 18, 2024

In today’s highly competitive market, capturing consumers’ attention is more challenging than ever, particularly given their increasingly shorter attention spans. Gathering feedback from your current users or the market as a whole is beneficial for brands. By conducting on-site activations, […]

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Sensory Testing Excellence – Transforming Canadian Viewpoint’s Expertise into high quality data 

Sensory Testing Excellence – Transforming Canadian Viewpoint’s Expertise into high quality data 

Posted on June 11, 2024

Launching a new product or enhancing an existing one often involves navigating the challenges of consumer acceptance and strategic market timing. Gathering feedback from your current consumers or desired target market is crucial. In our recent blog post, we investigated […]

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CRIC Launches Guiding Principles for AI Use in Market Research

CRIC Launches Guiding Principles for AI Use in Market Research

Posted on May 31, 2024

The Canadian Research Insights Council (CRIC) announced the release of its Guiding Principles for AI use in Market Research. Developed collaboratively by CRIC’s esteemed AI committee, co-chaired by Jason Zweig, Managing Partner and Vice President of Canadian Viewpoint, these principles […]

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