Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Adapting to Seasonal Shifts in Research: What the Fall Season Means for Planning and Recruitment  

Adapting to Seasonal Shifts in Research: What the Fall Season Means for Planning and Recruitment  

Posted on September 29, 2025

Some researchers believe summer can be a slower season for research. Vacations, travel plans, and lighter routines often make it harder to reach participants or maintain strong response rates. As fall begins, consumer behaviour shifts again. Participants adjust to the […]

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The Holiday Sensory Checklist: Getting the Most from Seasonal Testing 

The Holiday Sensory Checklist: Getting the Most from Seasonal Testing 

Posted on August 26, 2025

It may feel like the holidays are far off and summer is still in full swing, but in the research world the clock is already ticking. Missing the planning window can mean delayed launches, missed shelf space, and lost sales […]

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Fieldwork That Works: What Every Researcher Needs to Plan for Fall Success 

Fieldwork That Works: What Every Researcher Needs to Plan for Fall Success 

Posted on July 15, 2025

We’ve hit the midpoint of the year, and for research planners, that means one thing: fall fieldwork is approaching fast. Whether you’re prepping for holiday product testing, back-to-school packaging evaluations, or seasonal shopper studies, now’s the time to plan. Fall brings […]

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From Risk to Revenue: How Consumer Research Turns Innovation Into Growth

From Risk to Revenue: How Consumer Research Turns Innovation Into Growth

Posted on June 27, 2025

Why testing ideas early and often can protect your investments and improve success rates. Innovation is often seen as the lifeblood of business growth. Whether it’s launching a new product, tweaking a service, or testing a bold new brand direction, […]

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Data Quality vs. Data Integrity: Why You Need Both for Reliable Research

Data Quality vs. Data Integrity: Why You Need Both for Reliable Research

Posted on May 26, 2025

In market research, we talk a lot about “clean” data, but not all clean data is created equal. At Canadian Viewpoint, we believe that it’s not enough to simply collect data. You need to know your data is both high-quality […]

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Power of Booster Samples in Market Research: An Insider Interview with Bryon Seale and Dominick Jia 

Power of Booster Samples in Market Research: An Insider Interview with Bryon Seale and Dominick Jia 

Posted on April 23, 2025

Booster samples are an essential tool in market research, allowing researchers to enhance the representation of specific subgroups within their studies. Our previous blog on this topic has garnered significant attention, demonstrating a strong interest in understanding how booster samples […]

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Best Practices for Recruiting from a Client-Supplied List  

Best Practices for Recruiting from a Client-Supplied List  

Posted on March 25, 2025

Recruiting participants for market research projects requires careful planning and strategic execution. One of the key challenges researchers often face is sourcing the right respondents while ensuring high-quality data and maintaining privacy compliance. While recruiters often rely on proprietary databases […]

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How AI-Powered Interview Tools Are Transforming Qualitative Research

How AI-Powered Interview Tools Are Transforming Qualitative Research

Posted on February 27, 2025

Research has long been the cornerstone of informed decision-making, laying the groundwork for strategic choices. As qualitative research continues to evolve, emerging technologies are redefining how data is collected and analyzed. While traditional methods remain valuable, they often come with […]

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Creating Inclusive Surveys – Best Practices for Demographic Questions 

Creating Inclusive Surveys – Best Practices for Demographic Questions 

Posted on January 28, 2025

As society evolves, the questions we ask in surveys are changing to reflect growing expectations for inclusivity and representation. Participants now expect inclusive options that align with their identities, ensuring representation for minorities and underrepresented groups. This shift toward inclusivity […]

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Leave the Bus Behind, Get on OmniUber-XL © 

Leave the Bus Behind, Get on OmniUber-XL © 

Posted on December 23, 2024

In a fast-paced world where quick, cost-effective, and reliable data is crucial, OmniUber-XL© delivers a standout performance. We often hear from our clients and partners about the challenges of tight budgets and pressing deadlines. While Omnibus can be an efficient […]

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