Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

It’s A Matter of Life or Death: Applications of Medical Market Research

It’s A Matter of Life or Death: Applications of Medical Market Research

Posted on May 23, 2019

Unlike a lot of consumer research, market research conducted in the healthcare space has very real life or death consequences. Packages that are misread or misunderstand, or packages that are difficult to open or manipulate reduce treatment compliance from both […]

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Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada

Decreasing Data Precision to Achieve Increased Sample Sizes: A bold, wise move from Statistics Canada

Posted on May 15, 2019

Statistics Canada recently announced a trial usage of Random Tabular Adjustment, RTA in their publicly released datafiles (read the academic paper by Mark Stinner here). RTA is a fancy name for a fairly simple process that will give external researchers […]

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Alejandro Serrano joins Canadian Viewpoint as Director of Business Development

Alejandro Serrano joins Canadian Viewpoint as Director of Business Development

Posted on May 8, 2019

We are pleased to welcome Alejandro Serrano to the Canadian Viewpoint sales team. Alejandro brings more than ten years of market research sales experience to our team; he leverages strong communication, consultation, and project coordination to bring success to any […]

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Thank you millennials for bringing healthy and flavourful back to food

Thank you millennials for bringing healthy and flavourful back to food

Posted on May 7, 2019

We’ve all read the posts about how millennials killed fabric softener, banks, and bar soap. Millennials became the much-appreciated scapegoat for nearly any kind of product that failed to disrupt and meet the evolving needs of today’s consumers. But isn’t […]

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CanView Newsletter: May 2019

CanView Newsletter: May 2019

Posted on May 1, 2019

Hi readers, As board members of CRIC, the Canadian Research Insights Council, we’re pleased to share that CRIC is endorsing a certification program for Canadian researchers. The Certified Analytics and Insights Professional (CAIP) designation will allow skilled individual researchers to […]

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CRIC endorses new Certified Analytics and Insights Professional (CAIP) designation that will adopt CMRPs.

CRIC endorses new Certified Analytics and Insights Professional (CAIP) designation that will adopt CMRPs.

Posted on May 1, 2019

TORONTO – April 29, 2019 – The Canadian Research Insights Council (CRIC) is pleased to announce that it is endorsing and sponsoring CAIP Canada, a new certification body that will offer the Certified Analytics and Insights Professional (CAIP) designation. The […]

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How to design market research telephone interviews that generate top quality data

How to design market research telephone interviews that generate top quality data

Posted on April 19, 2019

Despite the massive success of online surveys and the growing use of chatbot and artificial intelligence voice surveys, telephone surveys continue to be a popular research methodology. Whether you need qualitative or quantitative data, a telephone call is a great […]

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TORONTO, April 15, 2019 – Canadian Survey Research Insights Council (CRIC) made several major announcements at its town hall meeting held April 3 in Toronto

TORONTO, April 15, 2019 – Canadian Survey Research Insights Council (CRIC) made several major announcements at its town hall meeting held April 3 in Toronto

Posted on April 17, 2019

Key Decisions Announced at April 3 Town Hall Meeting  Appointment of CRIC’s new Chief Administrative Officer Adoption of CRIC’s Global Standards Plus Framework New CRIC Accreditation Process to be Developed New Associate Member Categories New Analytics and Certification College for […]

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Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes

Disadvantages of Qualitative Market Research: Science, subjectivity, and sample sizes

Posted on April 10, 2019

In our previous blog post, we shared numerous advantages of qualitative research from its ability to let participants experience concept materials in greater detail, to serendipitous findings, and helping marketers understand the imperfect human being behind the data. Of course, […]

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Advantages of Qualitative Research: System 1, serendipity, and a bird in the hand

Advantages of Qualitative Research: System 1, serendipity, and a bird in the hand

Posted on April 3, 2019

Qualitative research includes an extraordinary range of highly useful techniques. It includes techniques where numbers don’t matter (very much) and straying from the plan (a little bit) is a good thing. But what, specifically, is so great about qualitative research? […]

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