Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

More Naked Packaging Please! The environment needs it and people are demanding it.

More Naked Packaging Please! The environment needs it and people are demanding it.

Posted on August 6, 2019

Packaging is a double-edged sword. It makes single serve food, beverages, and meals-to-go more practical and convenient. It facilitates safe and speedy transportation from producer to buyer. It helps shoppers quickly identify the products they need and want. At the […]

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Canadian Viewpoint IHUTS, Package, and Product Tests

Canadian Viewpoint IHUTS, Package, and Product Tests

Posted on July 31, 2019

Canadian Viewpoint has extensive experience conducting in-home and in-facility usage, product, and package tests across Canada and the USA. For nearly four decades, we’ve been trusted to successfully offered a variety of products to consumers for testing in their own […]

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We’re hiring a Market Research Project Coordinator in Richmond Hill, Ontario

We’re hiring a Market Research Project Coordinator in Richmond Hill, Ontario

Posted on July 30, 2019

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto, with almost 40 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than anyone. We’ve fielded millions […]

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Canadian Viewpoint Inc. launches OmniUber, a customized omnibus solution for quick insights

Canadian Viewpoint Inc. launches OmniUber, a customized omnibus solution for quick insights

Posted on July 26, 2019

Press Release July 26, 2019, Markham: Canadian Viewpoint has launched OmniUber, a flexible and targeted solution to conduct quick, cost effective, customized studies. Available in both Canada and the USA, OmniUber uses custom or census-based targets according to client needs […]

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CAIP Canada welcomes designated members of the former Canadian marketing research association

CAIP Canada welcomes designated members of the former Canadian marketing research association

Posted on July 19, 2019

CAIP Canada has launched the process to welcome designated members of the former Canadian marketing research association.  Individuals holding the former Canadian marketing research designation are encouraged to register on the CAIP Canada website to receive the Certified Analytics and […]

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Canadian Viewpoint is on the Women in Research shortlist for the Best Places to Work Award 2019!

Canadian Viewpoint is on the Women in Research shortlist for the Best Places to Work Award 2019!

Posted on July 16, 2019

Women in Research (WIRe) just announced the shortlist of 22 companies in the running for the WIRe Best Places to Work Award and we’re delighted to see our company is on the list along with one other Canadian company, DIG […]

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‘Tis the season, the GRIT Report season, and we’re in it!

‘Tis the season, the GRIT Report season, and we’re in it!

Posted on July 11, 2019

It’s almost like Hanukkah or Christmas. We know it’s coming, we’re eager to see who topped the list, and we’re anxious to see if WE made the list. Well, this year, Canadian Viewpoint made the list! We tied for 13th […]

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Have car, don’t drive: How market research solved the mystery of car renters who didn’t drive the car anywhere

Have car, don’t drive: How market research solved the mystery of car renters who didn’t drive the car anywhere

Posted on July 8, 2019

Making the rounds last week was a news article in The Asahi Shimbun sharing their mysterious problem that a lot of people in Japan were renting cars but never driving them. Given that the company earns at least part of […]

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Bring Us Your Boats! Would your product or service be successful in the Canadian market?

Bring Us Your Boats! Would your product or service be successful in the Canadian market?

Posted on July 3, 2019

Love it or hate it, Canada is famous for poutine, that ooey gooey concoction of piping hot gravy, thick-cut French fries, and fresh curd cheese. (Canadians know you have to use fresh curd cheese, the kind that was made this […]

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Nancy Drew and the Secret of the Market Research Love Affair

Nancy Drew and the Secret of the Market Research Love Affair

Posted on June 28, 2019

In our high school and college years, most of us has no idea that market research was a career, let alone a career that could be fascinating and personally fulfilling. We magically discovered it when we saw a job listing […]

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