Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

What if everything you’re doing to design a marketing research study is wrong?

What if everything you’re doing to design a marketing research study is wrong?

Posted on August 27, 2019

Chances are, most everything you’re doing when it comes to marketing research is based on a template. You’ve got standardized questionnaire modules that you tweak and edit so that they’re relevant to each project. You’ve got a set of 3 […]

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Is consumer recall of past purchases and behaviours fact or fake news?

Is consumer recall of past purchases and behaviours fact or fake news?

Posted on August 16, 2019

What did you have for lunch today? What about last Tuesday? What about three weeks ago last Tuesday? Honestly, I have no clue what I had for lunch last Tuesday, let alone three weeks ago. And yet, these are the […]

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Call for Nominations of Candidates for the CRIC Board Elections / Appel de candidatures pour les élections des membres du conseil d’administration du CRIC

Call for Nominations of Candidates for the CRIC Board Elections / Appel de candidatures pour les élections des membres du conseil d’administration du CRIC

Posted on August 9, 2019

The Canadian Research and Insights Council (CRIC) is seeking candidates to fill three vacancies on the Board. Executives of CRIC member companies in good standing are encouraged to get involved and help guide and lead the future of the marketing […]

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Canadian Viewpoint OmniUber: For flexible and fast custom studies

Canadian Viewpoint OmniUber: For flexible and fast custom studies

Posted on August 7, 2019

Canadian Viewpoint has extensive experience conducting online surveys in Canada and the USA. For nearly four decades, we’ve been trusted to successfully sample and survey the most difficult target groups from our proprietary, opt-in, validated panel of consumers and medical […]

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More Naked Packaging Please! The environment needs it and people are demanding it.

More Naked Packaging Please! The environment needs it and people are demanding it.

Posted on August 6, 2019

Packaging is a double-edged sword. It makes single serve food, beverages, and meals-to-go more practical and convenient. It facilitates safe and speedy transportation from producer to buyer. It helps shoppers quickly identify the products they need and want. At the […]

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Canadian Viewpoint IHUTS, Package, and Product Tests

Canadian Viewpoint IHUTS, Package, and Product Tests

Posted on July 31, 2019

Canadian Viewpoint has extensive experience conducting in-home and in-facility usage, product, and package tests across Canada and the USA. For nearly four decades, we’ve been trusted to successfully offered a variety of products to consumers for testing in their own […]

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We’re hiring a Market Research Project Coordinator in Richmond Hill, Ontario

We’re hiring a Market Research Project Coordinator in Richmond Hill, Ontario

Posted on July 30, 2019

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto, with almost 40 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than anyone. We’ve fielded millions […]

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Canadian Viewpoint Inc. launches OmniUber, a customized omnibus solution for quick insights

Canadian Viewpoint Inc. launches OmniUber, a customized omnibus solution for quick insights

Posted on July 26, 2019

Press Release July 26, 2019, Markham: Canadian Viewpoint has launched OmniUber, a flexible and targeted solution to conduct quick, cost effective, customized studies. Available in both Canada and the USA, OmniUber uses custom or census-based targets according to client needs […]

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CAIP Canada welcomes designated members of the former Canadian marketing research association

CAIP Canada welcomes designated members of the former Canadian marketing research association

Posted on July 19, 2019

CAIP Canada has launched the process to welcome designated members of the former Canadian marketing research association.  Individuals holding the former Canadian marketing research designation are encouraged to register on the CAIP Canada website to receive the Certified Analytics and […]

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Canadian Viewpoint is on the Women in Research shortlist for the Best Places to Work Award 2019!

Canadian Viewpoint is on the Women in Research shortlist for the Best Places to Work Award 2019!

Posted on July 16, 2019

Women in Research (WIRe) just announced the shortlist of 22 companies in the running for the WIRe Best Places to Work Award and we’re delighted to see our company is on the list along with one other Canadian company, DIG […]

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