Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Diversity, Inclusion, and a Candid Conversation with Canadian Viewpoint Colleagues

Diversity, Inclusion, and a Candid Conversation with Canadian Viewpoint Colleagues

Posted on June 22, 2020

Many people at Canadian Viewpoint contributed thoughts and resources to this post including, among others: Alysha Lee, Beth Depatie, Bryon Seale, Carol Udell, Gity Safai, Jason Zweig, Lisa Wight, Marissa Serrattan, Ryan Magder, Sasha Haig, and Wahib Ali. Racism exists. […]

Read more >
79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.

79% Feel Positively About Diversity and Inclusion in Canada. It’s Just Not Evenly Distributed.

Posted on June 17, 2020

The Canadian Viewpoint team has been paying very close attention to the protests both around the world and in our home town, Toronto, Canada. 57% of our team members are visible minorities compared to 52% of people in Toronto so […]

Read more >
Diversity In Canada – Opinions from the people

Diversity In Canada – Opinions from the people

Posted on June 10, 2020

The Canadian Viewpoint team has been paying very close attention to the protests both around the world and in our home town, Toronto, Canada. 57% of our team members are visible minorities compared to 52% of people in Toronto so […]

Read more >
6 Canadian Founders Who Are the Definition of Turning Inspiration into Innovation

6 Canadian Founders Who Are the Definition of Turning Inspiration into Innovation

Posted on June 5, 2020

The inspiration for product innovation comes from many different places. Sometimes, it’s a lifestyle change that necessitates new needs that aren’t being met with existing products. Other times, it’s a longing to do and be better, with a focus on […]

Read more >
8 Corona Virus Innovations That Will Become Everyday Consumer Items

8 Corona Virus Innovations That Will Become Everyday Consumer Items

Posted on May 26, 2020

Remember when people made fun of Whole Foods for selling pre-peeled fruit to lazy shoppers. It was only afterwards that critics realized people with disabilities are unable to eat oranges otherwise. Or all the times that people made fun of […]

Read more >
Virtual Workshop: Generating Lead Flow and Making Sales in a Social Distancing Environment

Virtual Workshop: Generating Lead Flow and Making Sales in a Social Distancing Environment

Posted on May 12, 2020

Every business is in the midst of one pivot or another. Whether it’s starting or upping your eCommerce capabilities, repurposing your facilities to meet an urgent need, or transitioning your workforce into a new way of working, we’re all struggling […]

Read more >
Ethnography Fieldtrip Options To Maximize Your Travel to ESOMAR Congress (also known as fun, local day trips!)

Ethnography Fieldtrip Options To Maximize Your Travel to ESOMAR Congress (also known as fun, local day trips!)

Posted on April 30, 2020

Justifying the costs of flights and hotels is sometimes difficult. That’s why you need to increase their value by combining them with ethnography field trips. These trips help you broaden your understanding of diverse human cultures so that you are […]

Read more >
IHUT Safety Procedures Get a Permanent Upgrade at Canadian Viewpoint

IHUT Safety Procedures Get a Permanent Upgrade at Canadian Viewpoint

Posted on April 29, 2020

As many researchers are doing, we have been paying close attention to the recommendations of Canadian and global epidemiologists, pandemic experts, and government experts. It’s been an intense and necessary education about the interpretation and application of a type of […]

Read more >
Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?

Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?

Posted on April 15, 2020

Almost overnight, it seemed as though every company conducting research pressed the pause button. Concepts that had been carefully planned over weeks and months no longer seemed quite right. Events depending on experiential research would no longer be possible. In-person […]

Read more >
What is a Booster Sample in Marketing Research Studies and When Should You Use One?

What is a Booster Sample in Marketing Research Studies and When Should You Use One?

Posted on March 24, 2020

  “Additional interviews involving a particular sub-group of a sample to ensure there are sufficient members of the sub-group in the resulting sample.” – Insights Association glossary Let’s consider an example. Suppose you are conducting a nationally representative study of […]

Read more >