Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Embracing Every Identity to Develop a More Inclusive Culture

Embracing Every Identity to Develop a More Inclusive Culture

Posted on June 10, 2021

Diversity, Equity, and Inclusion “DEI” is not an HR department’s initiative anymore. Over the past year, the Black Lives Matter movement shone a light on inequalities and injustice all around the world and has prompted companies to reevaluate DEI. It is not enough to […]

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Trends That Will Define 2021 and Beyond In Market Research

Trends That Will Define 2021 and Beyond In Market Research

Posted on May 11, 2021

As consumers and brands around the world keep adjusting to the next normal, we had to rewrite our strategies and pivot our operations as well. Our digital capabilities allow us to continue to conduct studies and surveys online and offline. Our quantitative studies were unphased for the most part in the last […] Read more >

Eye Tracking In Market Research

Eye Tracking In Market Research

Posted on April 12, 2021

Market research no longer only focuses on surveys, focus groups, and direct customer feedback. With the rise of innovative technologies, marketers are able to analyze the environmental cues that cause the shopping behaviors online and in person. Harvard Business School professor Gerald Zaltman in his latest book, How Customers Think: […]

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Words of wisdom to get your research job done right the first time

Words of wisdom to get your research job done right the first time

Posted on February 11, 2021

The essence of market research is understanding who buys what, where, when, why, and how. From campaign and ad testing, to shopping research, new product development, pricing research, concept testing and more, novice and expert researchers always have something new […]

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CAIP Canada Launches Two New Pathways to Earn CAIP

CAIP Canada Launches Two New Pathways to Earn CAIP

Posted on February 5, 2021

From the CAIP Canada website Analytics and Insights Professionals Encouraged to Apply for the CAIP Today and Join the Hundreds of CAIPs that Represent Quality and Ethics in Research. The Certified Analytics and Insights Professionals of Canada (CAIP) is pleased […]

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Qual vs quant: A quick guide to help you decide

Qual vs quant: A quick guide to help you decide

Posted on February 4, 2021

There are innumerable qualitative and quantitative research methods to choose from including focus groups, dyads, individual interviews, and boards to questionnaires, transactional analytics, and biometrics. Both can answer questions of who, what, when, where, why, and how so how are […]

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Case Study: Burnout and distress among physicians, nurses, and health care professionals

Case Study: Burnout and distress among physicians, nurses, and health care professionals

Posted on January 19, 2021

Even prior to the COVID pandemic, burnout and distress have had negative impacts on physicians, nurses, healthcare professionals and the treatment they provide. Understanding these impacts is key to making positive change and improving healthcare services. This study, by Barry […]

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It’s a new dawn, it’s a new day, it’s a new research plan

It’s a new dawn, it’s a new day, it’s a new research plan

Posted on January 6, 2021

What’s your plan for 2021? Pick up the pieces and try to somehow recover from 2020? Dive full steam ahead into anything and everything that comes your way in 2021? The best plan of action is probably a bit of […]

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On both sides: A debate for balanced research reports

On both sides: A debate for balanced research reports

Posted on December 17, 2020

By now, we’ve all heard the phrase “on both sides” innumerable times. It generally means giving equal time and space to “both sides” of an issue. Though we usually hear about in terms of gender, ethnicity, and identity, it has […]

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December diversity brings merry, happy, and joy

December diversity brings merry, happy, and joy

Posted on December 9, 2020

.<p>https://youtu.be/ZOKjILlg3bo</p> There’s no better time of year to be reminded of how diverse people are. Some of our most important and loved occasions fall within this short time span. Diwali St. Nicholas Day Bodhi Day Hanukkah Christmas Kwanzaa Festivus Obviously, […]

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