Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?

Reassess, Reboot, and Research: What’s next for brands whose research projects were interrupted?

Posted on April 15, 2020

Almost overnight, it seemed as though every company conducting research pressed the pause button. Concepts that had been carefully planned over weeks and months no longer seemed quite right. Events depending on experiential research would no longer be possible. In-person […]

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What is a Booster Sample in Marketing Research Studies and When Should You Use One?

What is a Booster Sample in Marketing Research Studies and When Should You Use One?

Posted on March 24, 2020

  “Additional interviews involving a particular sub-group of a sample to ensure there are sufficient members of the sub-group in the resulting sample.” – Insights Association glossary Let’s consider an example. Suppose you are conducting a nationally representative study of […]

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Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community

Canadian Viewpoint remains committed to the health and wellness of its employees, our partners, and our community

Posted on March 18, 2020

In the face of COVID-19, Canadian Viewpoint remains committed to the health and wellness of its employees and our community, as well as ensuring business continuity for our clients, vendors, and partners. Canadian Viewpoint has multiple lines of business, each […]

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Nudge, nudge: An effective psychological technique for improving human behaviour (and selling more stuff)

Nudge, nudge: An effective psychological technique for improving human behaviour (and selling more stuff)

Posted on March 11, 2020

  It can be really hard to ‘make’ people do things. Chances are, when you ‘make’ them do something, it’s because they don’t actually want to do it and they may try to avoid doing it. So how can we […]

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Marketing Research Calculators from T-Tests and Chi-Squares to Power and Effect Sizes

Marketing Research Calculators from T-Tests and Chi-Squares to Power and Effect Sizes

Posted on February 25, 2020

For those of us who analyze quantitative marketing research data with statistical packages like SPSS, SAS, and R, there is little need to find an online calculator. But every once in a while, you might find yourself with a little […]

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What Does ESOMAR Congress Have in Common with The Toronto International Film Festival?

What Does ESOMAR Congress Have in Common with The Toronto International Film Festival?

Posted on February 19, 2020

First, both events attract thousands of people to Canada’s largest city. While ESOMAR attracts well over 1 000 of the most innovative qualitative and quantitative marketing researchers from around the world, TIFF, the Toronto International Film Festival, attracts nearly 500 […]

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How To Use Word Clouds Properly Within a Marketing Research Report

How To Use Word Clouds Properly Within a Marketing Research Report

Posted on February 12, 2020

Word clouds are commonly used to visualize textual data from focus groups and interview transcripts, or verbatims from questionnaires. If you’ve read anything in the data visualization or user design literature, you’ve noticed that they have a bad reputation. But […]

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Call for Speakers: CRIC Future of Qualitative Insights Summit

Call for Speakers: CRIC Future of Qualitative Insights Summit

Posted on February 5, 2020

With the increased reliance on big data for insights, the need to get to the “why” has never been greater. The Canadian Research Insights Council’s Qualitative Thought Leadership Council in partnership with ESOMAR is seeking submissions for CRIC’s Future of […]

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Call for Speakers: CRIC AI, Data Analytics, and Insights Summit

Call for Speakers: CRIC AI, Data Analytics, and Insights Summit

Posted on February 3, 2020

The growth of AI and data analytics is rapidly transforming the ways that companies develop insights. CRIC’s AI and Data Analytics Thought Leadership Council in partnership with ESOMAR will be hosting a one-day summit on May 21, 2020 at the […]

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Case Study: Disrupting the retirement living industry to deliver best in class health experiences, by Sklar Wilton & Associates

Case Study: Disrupting the retirement living industry to deliver best in class health experiences, by Sklar Wilton & Associates

Posted on January 28, 2020

There is a good side and a bad side to a lot of technology. Fortunately, when it comes to health and wellness, technology might just be creating more good than bad. More and more companies are demonstrating improvements in the […]

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