Market Research Blog

Welcome to the Canadian Viewpoint Market Research Blog & Trends, your trusted resource for staying informed and gaining deeper insights into the world of market research. Our blog is your portal to explore the latest trends, discover innovative solutions, and learn from success stories that drive the industry forward.

2020 Marketing Research, Customer Experience, and Retail Conferences in Canada

2020 Marketing Research, Customer Experience, and Retail Conferences in Canada

Posted on January 13, 2020

There’s a fantastic selection of conferences around the world but even better are those close to home. Here is a list of research conferences being held in Canada in 2020. Let us know if your favourite one is missing! The […]

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Case Study: Disrupting the alcoholic beverage industry for new product innovations and improved communications, by Sklar Wilton & Associates

Case Study: Disrupting the alcoholic beverage industry for new product innovations and improved communications, by Sklar Wilton & Associates

Posted on January 7, 2020

Most of us have used chatbots to find information or book meetings on our computer, or to place our order at a fast food restaurant. Those are the obvious, consumer facing examples of artificial intelligence that most of us recognize. […]

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Ten Most Useful Canview Posts of 2019

Ten Most Useful Canview Posts of 2019

Posted on December 18, 2019

As providers of a wide range of data collection and fieldwork methodologies, our blog helps clients trying to solve many different marketing problems. From new product development to package design and usability testing, researchers need to stay on top of […]

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CRIC Announces Founding Fellows – Launches Fellows Thought Leadership Council / Le CRIC présente les fellows fondateurs et inaugure le conseil sur le leadership éclairé des fellows

CRIC Announces Founding Fellows – Launches Fellows Thought Leadership Council / Le CRIC présente les fellows fondateurs et inaugure le conseil sur le leadership éclairé des fellows

Posted on December 11, 2019

The Canadian Research Insights Council (CRIC) is pleased to honour individuals previously recognized as fellows of our profession as the founding Fellows of CRIC. A complete list of CRIC’s founding Fellows is available on the CRIC website. The new CRIC […]

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Case Study: Disrupting the food service industry to deliver best in class service throughout the customer journey, by Sklar Wilton & Associates

Case Study: Disrupting the food service industry to deliver best in class service throughout the customer journey, by Sklar Wilton & Associates

Posted on December 5, 2019

Even though artificial intelligence has been a topic of interest for more than fifty years, it’s only been in the last few years that experts have made giant leaps in progress that have been really noticed or appreciated by non-experts. […]

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How To Clean A Marketing Research Questionnaire Dataset

How To Clean A Marketing Research Questionnaire Dataset

Posted on December 3, 2019

  Depending on who you talk to, cleaning market research data files for use with advanced statistical analyses takes between 50% and 95% of the total time spent working on a dataset. It’s the only way to ensure that the […]

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Five Quick Tips For Effective Use of Marketing Research Data Tabulations

Five Quick Tips For Effective Use of Marketing Research Data Tabulations

Posted on November 28, 2019

Data tables can be intimidating. A questionnaire of moderate length can have hundreds of columns and thousands of rows to wade through. At the same time, tables generally incorporate extremely valuable features that save researchers a lot of time. But […]

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We’re Hiring a Full-Time Market Research Project Co-Ordinator In Richmond Hill, Ontario

We’re Hiring a Full-Time Market Research Project Co-Ordinator In Richmond Hill, Ontario

Posted on November 26, 2019

Canadian Viewpoint is a medium sized market research firm in Richmond Hill, Ontario, immediately north of Toronto, with almost 40 years of experience in qualitative, quantitative, and new research technologies. We know Canadian research better than anyone. We’ve fielded millions […]

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Why Don’t Research Access Panels Match Census Demographics?

Why Don’t Research Access Panels Match Census Demographics?

Posted on November 19, 2019

When you need to gather opinions from hundreds or thousands of people from across the country, research access panels are a great option. People have already consented to be contacted and share their opinions about a variety of topics, and […]

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Why Is The Number Of Panelists Not The Best Criteria For Judging An Access Panel?

Why Is The Number Of Panelists Not The Best Criteria For Judging An Access Panel?

Posted on November 13, 2019

Research access panels are often the perfect way to gather opinions from hundreds or thousands of people from across the country. People have already consented to be contacted and share their opinions about a variety of topics, and they feel […]

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